Ricoh and ETRIA Launch Circular Printing Concept
The new manufacturing model uses existing products as assets to produce A3 multifunction printers.
Updated on Oct. 15, 2026 in Manufacturing
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Ricoh and ETRIA have introduced Circular New, a manufacturing concept that integrates product planning and reuse to lower material consumption. The process will utilize existing products as assets for future production cycles.
Why it matters
The model aims to strengthen supply chain resilience against geopolitical risks while reducing dependence on newly sourced materials. By localizing production, the companies seek to decrease their carbon footprint and logistics disruptions.
The Circular New model targets a reduction in product carbon footprints by up to 25%. Ricoh additionally aims to lower newly sourced material use to 12% by 2050 compared to the current 76% baseline.
The players
Ricoh
Ricoh is a Japanese multinational imaging and electronics company that reported 16.4 billion USD in worldwide sales for fiscal 2026.
ETRIA
ETRIA is a specialized manufacturing entity focused on engine development with a market share target of 30% by fiscal 2030.
The details
The process uses advanced sorting and quality assurance technologies to integrate used products into the manufacturing chain. New design principles allow for shared frames and components across different generations of A3 multifunction printers to extend their total lifespan.
Timeline
October 15, 2026: Ricoh and ETRIA announce the Circular New concept.
First half of 2027: Production and launch of MFPs in Japan and Europe.
Market Landscape
This transition to localized, asset-based manufacturing moves Ricoh away from traditional linear production models. It positions the company to maintain tighter control over its supply chain in a period of increased geopolitical instability.
Customers can expect to see refurbished A3 multifunction printers with potentially lower environmental impacts starting in early 2027. These shifts may eventually influence the availability and lifecycle support of office hardware for global businesses.
The takeaway
The move toward a circular model suggests that manufacturers are increasingly prioritizing resource efficiency to mitigate global supply chain risks. Business owners can look to these developments as a standard for sustainable procurement in the printing and imaging sector.
Further reading
Learn more about the latest innovations in Manufacturing across the global industrial sector.
More information
Access the latest company updates and details on the Circular New initiative via the Ricoh corporate information portal.
Source note: This article includes information reported by Macau Business.
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