MAGURA Bosch Parts & Services Launches Dealer Training
The program combines new online resources with in-person sessions to help retailers improve bike servicing standards.
Updated on Oct. 15, 2026 in Distance Learning
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MAGURA Bosch Parts & Services has introduced a new dealer training program to improve technical expertise across its global retail network. The initiative blends in-person instruction with a digital learning platform to help shops offer better service.
Why it matters
The program aims to elevate professional standards in bicycle maintenance by ensuring that retailers are equipped with expert technical knowledge. This standardized training helps shops provide high-quality service to customers who rely on specialized components.
The training network spans 50 centers across 6 countries, with in-person sessions lasting one full day. Dealers also gain access to a free library featuring 15 practical training videos via the online MAGURA TechAcademy.
The players
MAGURA Bosch Parts & Services
This entity provides specialized bicycle components and technical support services to retail partners worldwide.
The details
Retailers can access these educational resources by registering through the myMBPS portal. The program provides both face-to-face sessions and remote modules to ensure comprehensive technical coverage for shop staff.
Timeline
Face-to-face training courses take place between November and February.
Culture Shift
This initiative reflects a broader move toward hybrid professional development in the bicycle industry that mirrors trends in specialized technical service sectors. By decentralizing training, brands are moving away from traditional, infrequent seminars toward continuous, accessible skill-building.
Retailers who adopt these training standards can offer more consistent and expert bike servicing to their local customers. This potentially reduces repair turnaround times and improves the overall quality of maintenance available in their community.
The takeaway
Retailers should leverage both the digital TechAcademy and the in-person sessions to maximize their technical team's proficiency. Standardizing service knowledge ensures that staff can handle complex component issues effectively during busy periods.
Further reading
For more information on the evolution of professional certifications, explore our Distance Learning section.
Source note: This article includes information reported by BikeBiz.
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