IFS to Double Reseller Sales Share by 2029
The company aims to expand its reseller-driven revenue to 30 percent as it rolls out new AI-powered warehouse tools.
Updated on Oct. 15, 2026 in Remote Work
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IFS plans to increase its share of sales driven by resellers to 30 percent by 2029. This growth strategy follows the introduction of the Global Purple Circle Partner Program in September 2025 and the release of its new Fulfillment Flow AI tool.
Why it matters
By integrating partners deeper into customer systems, IFS aims to increase sales stickiness and drive demand for additional services around its new intelligence technology. This shift is intended to build on the existing ecosystem that already contributes 45 percent of total company revenue.
IFS currently maintains approximately 500 partners globally. Resellers currently account for 15% of total sales, while partners, joint efforts, and influenced sales together represent 45% of annual revenue.
The players
IFS
IFS is a global enterprise software company that develops products for warehouse operations and intelligence.
Siemens
Siemens is a global industrial manufacturing and technology firm currently engaged in a joint go-to-market strategy with IFS.
The details
The strategy centers on the IFS Intelligence platform and the Fulfillment Flow tool, which provides real-time operational context for warehouse management. Partners are expected to play a key role in delivering these services, with customers facing incremental software costs for the new AI capabilities.
Timeline
IFS introduced its formal partner programme structure in 2014.
The Global Purple Circle Partner Program was unveiled in September 2025.
The IFS Unleashed event was held in Orlando in October 2026.
The company aims to reach its 30% reseller-driven sales target by 2029.
Market Landscape
The move by IFS to double its reliance on resellers follows the broader industry pattern of transitioning from direct sales to ecosystem-led revenue models. This positions the company to compete more effectively by leveraging external service providers to increase product adoption.
Customers looking to implement the new IFS Intelligence platform should expect incremental cost increases over their existing software agreements. Businesses relying on the platform will likely interact more frequently with third-party partners for implementation and service.
The takeaway
Companies are increasingly leaning on partner networks to scale complex AI deployments rather than relying solely on internal teams. This transition suggests that enterprise software users should vet their secondary service providers as closely as they evaluate the primary software vendor.
Further reading
Explore deeper insights into current trends in Remote Work and how enterprise platforms are adapting.
Source note: This article includes information reported by IT Europa.
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