Emerging Travel Group and Agoda Form Partnership
The two companies are connecting their hotel platforms to expand accommodation inventory across global markets.
Updated on Oct. 15, 2026 in Asia
Live Poll
Does a partnership between major travel platforms generally benefit you as a traveler?
Emerging Travel Group and Agoda have entered a strategic partnership to integrate their respective accommodation services. Agoda will gain access to Emerging Travel Group's global hotel inventory through the RateHawk API.
Why it matters
The collaboration aims to broaden accommodation distribution for both platforms while supporting Emerging Travel Group's expansion within the Asia-Pacific region. This move builds on recent regional growth trends in East and Southeast Asia.
Emerging Travel Group connects to a network of more than 360 individual suppliers to aggregate its global hotel inventory. This inventory serves markets across Europe, the United States, Latin America, and the Middle East.
The players
Emerging Travel Group
This company operates several travel brands including RateHawk, ZenHotels and Roundtrip.
Agoda
Agoda is a digital travel platform that provides booking services for hotels, flights and other travel-related offerings.
The details
Under the new agreement, Agoda will connect to Emerging Travel Group's inventory via the RateHawk API, making the services of both companies mutually available. Emerging Travel Group will continue to prioritize and curate supply from its extensive network of over 360 connected suppliers.
Timeline
2026: Bookings in East and Southeast Asia grew by an average of 30%.
Travel Outlook
The partnership follows the 30% average growth in bookings for East and Southeast Asia during 2026, positioning the firms to capture sustained regional demand. This strategic alignment reflects a broader trend of cross-platform integration intended to scale inventory in high-growth tourism markets.
Travelers using these platforms can expect a more extensive selection of accommodation options across Europe, the Americas, and the Middle East. As integration proceeds, users should check their preferred booking platform for updated property availability in these regions.
The takeaway
This partnership highlights how established travel brands are leveraging API connectivity to scale their global footprint. Travelers looking for wider lodging options should watch for inventory expansion as the platforms complete their technical integration.
Further reading
For more information on the travel landscape in the region, visit our Asia section.
Live Poll
Does a partnership between major travel platforms generally benefit you as a traveler?
