Broadcasters Acquire New K-Drama Series at Mipcom
International networks finalize deals for two popular Korean drama series during the Mipcom industry event.
Updated on Oct. 15, 2026 in Television
Rai, ERT, and MBC have acquired the thriller series Snow White Must Die from German distributor Beta Film. Additionally, MBC secured the rights to the teen drama Skam Korea - Fragile for its streaming platform.
Why it matters
The acquisitions expand the global reach of Korean content as international broadcasters seek to capitalize on the sustained popularity of K-drama productions among worldwide audiences.
Snow White Must Die features 16 episodes with a 60-minute runtime, while the teen drama Skam Korea - Fragile consists of 8 episodes lasting 26 minutes each.
The players
Beta Film
This German-based company is a major international distributor and producer of film and television content.
MBC
A prominent media conglomerate that operates across the Middle East and North Africa.
Rai
Rai is the national public broadcasting company of Italy.
ERT
ERT acts as the state-owned public broadcaster serving the nation of Greece.
The details
Rai in Italy, ERT in Greece, and the MENA-based MBC finalized these deals with Beta Film to bolster their programming lineups. While Snow White Must Die is based on a novel by Nele Neuhaus, Skam Korea - Fragile serves as a local adaptation of the original Norwegian series Skam.
Timeline
October 2026: Broadcasters finalized the K-drama acquisitions at Mipcom.
Industry Dynamics
This trend of acquiring Korean dramas follows the established pattern set by the rise of global streaming platforms and their appetite for international content by diversifying regional programming portfolios. It marks a broader shift where traditional broadcasters increasingly compete with streamers for high-demand foreign intellectual property.
Viewers in Italy, Greece, and the MENA region will gain access to these series through their local broadcast networks and the Shahid streaming platform. The availability of these titles marks a direct increase in the international distribution of Korean dramatic content for local fans.
The takeaway
The expansion of Korean dramas into diverse international markets highlights the continued globalization of television consumption habits. Viewers can expect a wider variety of localized content as networks continue to secure popular international intellectual property.
Further reading
Explore more global broadcasting developments in our Television section.
Source note: This article includes information reported by C21Media.
