Bachmann Herku Expands Team for Benelux Market
The company has appointed Joyce Langeslag to lead its representation across the Netherlands and Belgium.
Updated on Oct. 15, 2026 in Organic Food
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Joyce Langeslag has joined Bachmann Herku to manage market operations throughout the Netherlands and Belgium. Her appointment follows the ongoing integration of Bachmann Group and HerkuPlast.
Why it matters
The company is restructuring its team to better support growers who face significant challenges from rising labor costs and the need for increased automation. This initiative aims to align product ranges to meet modern cultivation and propagation standards.
Bachmann manufactures recycled PS and PET film products at facilities in Switzerland and Germany. The current portfolio includes a mix of single-use and reusable trays designed for automated machine handling.
The players
Joyce Langeslag
She serves as the new market representative for Bachmann Herku in the Netherlands and Belgium.
Kasper Rietvelt
He is a member of the Bachmann Herku team who joined the company in March 2026.
Bachmann Group
This company produces recycled plastic films and horticultural trays at its manufacturing sites in Switzerland and Germany.
HerkuPlast
This organization was acquired by the Bachmann Group in early 2025 to expand its horticultural product offerings.
The details
The firm is focusing on specialized propagation solutions that account for technical requirements in automated plug handling and cultivation. This development process incorporates expertise gathered since Bachmann Group acquired HerkuPlast to streamline customer relationships.
Timeline
The Bachmann Group completed its acquisition of HerkuPlast in early 2025.
Kasper Rietvelt joined the Bachmann Herku team in March 2026.
Joyce Langeslag officially began her representative role on October 1, 2026.
Culture Shift
The transition toward automated machine handling in greenhouse propagation is reshaping how companies design and distribute horticultural trays. This appointment reflects the industry-wide move to integrate technical precision into traditional cultivation supplies.
Growers in the Benelux region can expect more streamlined support for their automated cultivation needs following this management change. This shift aims to provide more direct access to specialized propagation trays that match evolving operational requirements.
The takeaway
Companies are increasingly prioritizing technical compatibility to help growers navigate the challenges of modern large-scale agriculture. Staying informed on these supply shifts can assist businesses in aligning their own cultivation practices with the latest hardware standards.
Further reading
Learn more about the latest developments in the sector on our Organic Food page.
More information
For additional corporate information, visit the Bachmann Group company website.
Source note: This article includes information reported by Horti Daily.
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