Woolrich Europe Will End Animal Fur Use by 2027
The brand will cease the production of all garments featuring animal fur for the European market by January 1, 2027.
Updated on Oct. 14, 2026 in Fashion
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Woolrich Europe will officially phase out the use of animal fur in its new clothing collections starting January 1, 2027. This decision follows years of public campaigning and sustained pressure from animal protection organizations.
Why it matters
The brand's policy shift follows significant public advocacy, including more than 200,000 emails from supporters and a broader European initiative that collected 1.5 million signatures. This move aligns the company with a growing sector-wide push to eliminate fur from modern fashion retail.
The commitment follows the success of the Fur Free Europe initiative, which gathered over 1.5 million signatures. Currently, 1,700 global fashion brands and retailers participate in the Fur Free Retailer Programme.
The players
Woolrich Europe
This fashion company provides outdoor apparel and has committed to removing animal fur from its product line.
BasicNet
This parent corporation completed its acquisition of Woolrich Europe in 2025.
Fur Free Alliance
This coalition of animal protection organizations coordinated campaigns to push retailers to end fur usage.
The details
Following campaigns by the Fur Free Alliance, which included demonstrations outside stores and thousands of emails, the company opted to change its manufacturing standards. Woolrich Europe, which was acquired by BasicNet in 2025, now joins other major labels like Canada Goose and Moncler in ending fur production.
Timeline
BasicNet acquired Woolrich Europe in 2025.
Woolrich Europe will stop producing new fur garments on January 1, 2027.
Culture Shift
The decision marks a continuation of the industry-wide adoption of fur-free policies by brands like Canada Goose and Moncler. It reflects a broader societal shift toward ethical consumption as major labels abandon materials historically associated with luxury status.
Customers can expect to see a shift in Woolrich Europe's product inventory as the company prepares to transition away from fur-lined apparel. By 2027, the availability of fur-trimmed garments from the brand will be permanently removed from stores and retail partners.
The takeaway
The move by Woolrich Europe signifies a significant victory for animal welfare advocates who leveraged mass-signature campaigns to influence corporate behavior. Consumers looking for sustainable fashion may see more brands adopt similar policies as the Fur Free Retailer Programme continues to expand.
Further reading
For more on evolving style trends and industry standards, explore the Fashion section.
Source note: This article includes information reported by FashionUnited.
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