SICIT Group Appointed Sergi Barrull as CEO
The company named Sergi Barrull as its new Chief Executive Officer to lead international expansion efforts.
Updated on Oct. 14, 2026 in People
Live Poll
Does a change in company leadership typically improve the quality of products you use?
SICIT Group has appointed Sergi Barrull as its new Chief Executive Officer. Barrull succeeds Massimo Neresini, who concluded his tenure after leading the organization for approximately two decades.
Why it matters
The leadership change aims to accelerate international growth and strengthen the commercial capabilities of the firm. SICIT is targeting expansion into North and South America while maintaining growth in Europe and Asia.
SICIT products currently treat more than 30 million hectares worldwide. The outgoing CEO, Massimo Neresini, served the company for four decades, including two decades in the chief executive role.
The players
Sergi Barrull
He is the newly appointed Chief Executive Officer of SICIT Group with over twenty years of management experience.
Massimo Neresini
He is the former Chief Executive Officer who served the company for four decades.
SICIT Group
The company is a manufacturer specializing in products for agriculture including collagen-derived peptides.
The details
Sergi Barrull, who joined SICIT as General Manager in July 2025, brings over two decades of management experience, including leadership roles at Syngenta and Indigo Agriculture. The company plans to focus its innovation strategy on collagen-derived peptide fractions, Patagonian seaweed extracts, and Moringa-based botanicals.
Timeline
Massimo Neresini joined the company in 1988.
Sergi Barrull joined SICIT as General Manager in July 2025.
Sergi Barrull was appointed as CEO on October 14, 2026.
Market Landscape
This leadership transition reflects the broader industry move toward consolidation and international scaling within the global agricultural input sector. By prioritizing growth in North and South America, SICIT is positioning itself to compete more aggressively against established multinational rivals.
Average agricultural clients may see changes in product availability as the firm expands its commercial footprint in the Americas. Enhanced focus on peptide and botanical innovation could lead to new product offerings for farmers in existing markets.
The takeaway
The appointment marks a shift toward aggressive international scaling for the firm. Readers should watch for upcoming announcements regarding the company's planned acquisitions in the Americas.
Further reading
For more information on recent executive moves, visit the People section.
Source note: This article includes information reported by AgriBusiness Global.
Live Poll
Does a change in company leadership typically improve the quality of products you use?
