Lionsgate Play Will Launch Tiger TV Streaming Service
The new platform targets Hindi and Punjabi households across 12 global markets starting October 15, 2026.
Updated on Oct. 14, 2026 in Television
Live Poll
Do you trust AI-generated actors to deliver the same quality of performance as human actors?
Lionsgate Play will debut its new streaming service, Tiger TV, on October 15, 2026. The platform aims to capture Hindi and Punjabi-speaking audiences across 12 global markets with a mix of original AI-generated and traditional productions.
Why it matters
By leveraging AI-generated content to lower production costs, Lionsgate Play intends to reach mid-market segments and double its current subscriber base. The strategy aims to scale operations to reach 10 million paying subscribers within three years.
Lionsgate Play currently maintains 5 million paying subscribers and plans to invest Rs 500 crore in Tiger TV content over three years. The service will offer annual subscriptions in India for Rs 799, with a goal of 50 premieres in the first year.
The players
Lionsgate Play
This international streaming entity currently serves 5 million paying subscribers and is expanding its reach into 50 countries.
Yug R.Ai
This is an AI-generated actor developed for the Eklavvya project to perform in original productions.
The details
The platform includes Punjabi titles like Laal Salaam and Hindi features such as The Taj Story. Through the project Eklavvya, the service utilizes an AI actor named Yug R.Ai, combining machine-generated visuals with human voiceovers and technical expertise.
Timeline
Tiger TV is scheduled to launch globally on October 15, 2026.
Lionsgate Play plans to expand into 50 countries over the next two years.
The service aims to reach 10 million total subscribers within the next three years.
Industry Dynamics
The integration of AI actors like Yug R.Ai signals a move toward synthetic media production in the streaming wars. This strategy positions Lionsgate Play to aggressively compete for market share against rivals by reducing high-budget production overheads.
Viewers in India can access the service via three-month subscriptions for Rs 349 or annual plans for Rs 799. The service is expected to roll out to international markets including the US, UK, Canada, Australia, and New Zealand in the coming two years.
The takeaway
The move reflects a growing trend of studios utilizing AI to streamline content production for diverse, non-English markets. Consumers should expect a shift toward more regionally focused, tech-driven original programming as platforms seek to scale globally.
What happens next
Tiger TV will launch in 12 global markets on October 15, 2026.
Further reading
Learn more about the evolving landscape of digital content in our Television section.
Live Poll
Do you trust AI-generated actors to deliver the same quality of performance as human actors?
