International Skating Union Extended Deal With Two Circles
The governing body has renewed its media and production partnership for another four years.
Updated on Oct. 14, 2026 in Ice Skating
Live Poll
Do you believe sports organizations should outsource their broadcasting and media rights to specialized agencies?
The International Skating Union has signed a four-year contract extension with Two Circles. This agreement maintains the current partnership through the end of the 2029/30 season.
Why it matters
The deal supports the strategic vision of the International Skating Union by centralizing media and production approaches across its skating competitions. This consistency aims to streamline how global fans engage with the sport.
The agreement spans 4 years and will remain in effect until the conclusion of the 2029/30 season. This contract covers the production of live broadcasts and shoulder content for all major competitions.
The players
International Skating Union
The international governing body is responsible for the administration and regulation of figure skating and speed skating sports globally.
Two Circles
This sports marketing and media agency specializes in data-driven fan engagement, production, and rights management for international sports organizations.
The details
Two Circles provides advisory services on media rights and manages rights sales outside of core territories while producing all live broadcasts and related content from its facility in Bern, Switzerland. The firm also identifies and develops new opportunities in sponsorship, direct-to-consumer services, and event management.
Timeline
The contract extension will remain in effect until the end of the 2029/30 season.
Season Trajectory
This deal follows the trend of international sporting federations seeking centralized, agency-led production models to improve their commercial output. By securing a long-term partner, the federation ensures consistency across the competition calendar, which is critical for future sponsorship and broadcast value.
Fans can expect consistent broadcast quality and production standards across all official skating events through the 2029/30 season. The centralized approach also suggests potential improvements in direct-to-consumer digital services for international viewers.
The takeaway
Securing a multi-year broadcast partner provides the stability needed for sport federations to plan their long-term digital and event strategies. Fans benefit from these partnerships when they result in more reliable streaming access and improved broadcast quality.
Further reading
For more on the current state of professional competitions, visit the Ice Skating section.
Live Poll
Do you believe sports organizations should outsource their broadcasting and media rights to specialized agencies?
