Imagina Will Broadcast 2027 European Games
The European Olympic Committees named Imagina as the official host broadcaster for the upcoming 2027 games in Istanbul.
Updated on Oct. 14, 2026 in Olympics
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Imagina will produce and distribute the official world feed for the 2027 European Games, which are scheduled to take place in Istanbul, Turkiye, from June 16 to June 27, 2027. The company secured the role following a competitive tender process.
Why it matters
The appointment of a host broadcaster ensures the global distribution of event coverage and athletic performances. This partnership follows previous collaborations between the European Olympic Committees and media organizations to standardize live feed production.
The 2027 European Games will feature competition across 26 different sports. Imagina will produce multiple live feeds for every discipline and medal ceremony during the event.
The players
Imagina
This media production company will act as the host broadcaster for the 2027 European Games and is transitioning from the name Grup Mediapro.
European Olympic Committees
This international organization oversees the European Games and is responsible for selecting broadcast and technology partners.
European Broadcasting Union
This alliance of public service media organizations holds the broadcast rights for the European Games.
Microplus
This technology firm was appointed as a partner for the European Games to provide specialized event support.
The details
Imagina will manage the production and distribution of the official world feed for all events. The company, which is set to rebrand from Grup Mediapro by the end of 2026, will utilize its experience from hosting past games to cover the Istanbul event.
Timeline
The European Olympic Committees renewed a broadcast deal with the European Broadcasting Union in June 2026.
Microplus was named as a technology partner for the games in September 2026.
The rebranding of Grup Mediapro to Imagina concludes on December 31, 2026.
The European Games will take place in Istanbul from June 16 to June 27, 2027.
Season Trajectory
The selection of Imagina reinforces the European Olympic Committees' multi-platform broadcast distribution strategy for the event. This move stabilizes the technical and production framework ahead of the games, ensuring continuity in how international audiences engage with the 26 scheduled sports.
The appointment of a host broadcaster means audiences worldwide can expect consistent live feed access to all 26 sports featured in Istanbul. Viewers will be able to follow every medal ceremony and competition through the distribution channels managed by the production team.
The takeaway
Selecting an experienced production partner helps ensure that international sports events maintain high-quality media standards. Fans can look forward to comprehensive coverage of the games across all disciplines when competition begins in June 2027.
Further reading
For more information on upcoming international athletic competitions, visit the Olympics section.
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