DoubleVerify Released 2026 Global Advertising Insights
The study analyzed consumer shopping habits and the effectiveness of social media marketing trends globally.
Updated on Oct. 14, 2026 in Marketing
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Do advertisements on social media influence your decision to purchase products?
DoubleVerify has released its 2026 Global Insights Report, detailing how social media behaviors and influencer strategies shape consumer purchasing decisions worldwide. The study surveyed 22,000 consumers and 2,020 marketers to evaluate current advertising effectiveness.
Why it matters
The report highlights a significant disconnect in modern digital marketing, as brands struggle to reach the right audience while navigating consumer skepticism toward AI-generated influencers. Understanding these shifts is essential for companies aiming to optimize their social media advertising ROI.
The report reveals that 38% of global consumers are influenced by short-form video ads, while 40% of advertisers struggle with effective audience targeting. Additionally, 49% of global consumers report that mega-influencers impact their purchase decisions.
The players
DoubleVerify
This company specializes in media quality verification and advertising performance measurement for global brands.
Sapio Research
This research agency conducted the global surveys used to compile the data for the report.
The details
The research conducted by Sapio Research found that 26% of consumers use social media for product research and 25% completed a purchase via social platforms in the last year. Consumer sentiment toward AI-generated influencers remains split, with 37% responding negatively and 29% responding positively.
Timeline
The 2026 Global Insights Report was released on October 14, 2026.
Market Landscape
This report highlights the intensifying race for consumer attention in a fragmented social media landscape, where short-form content has become a dominant performance driver. By identifying specific regional responsiveness to these ads, the findings help brands reposition their strategies against rising competition for user engagement.
Average shoppers will likely encounter an increase in short-form video advertisements as brands pivot to formats proven to drive engagement. Consumers should also anticipate a wider variety of influencer types as marketers attempt to balance traditional human influencers with new AI-generated personas.
The takeaway
Marketers should focus on short-form video strategies to capitalize on high consumer engagement rates across global regions. However, companies must carefully navigate the use of AI influencers, as significant portions of the customer base remain skeptical of automated personas.
Further reading
For more on the current advertising trends, visit Marketing.
Live Poll
Do advertisements on social media influence your decision to purchase products?
