Brasil DNA Hosted Virtual Travel Roadshow
The digital event connected North American travel professionals with Brazilian tourism suppliers to build new partnerships.
Updated on Oct. 14, 2026 in South America
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The Brasil DNA virtual roadshow recently facilitated networking between 187 travel professionals from the United States and Canada and over 90 Brazilian suppliers. The four-day initiative aimed to bolster tourism ties through a series of webinars and interactive digital booths.
Why it matters
By providing a dedicated platform for one-on-one meetings, the roadshow helped bridge the geographical gap between North American travel experts and Brazilian tourism providers. This effort seeks to increase engagement and streamline the booking process for international travelers interested in Brazil.
The virtual roadshow featured 54 digital booths and hosted 12 distinct webinars, which collectively drew 395 registrations. The platform recorded 2,795 views of individual booth pages throughout the duration of the event.
The players
Brasil DNA
This organization serves as a central platform for connecting international travel professionals with diverse tourism suppliers based in Brazil.
The details
The event utilized a virtual platform that allowed attendees to access materials, visit booths, and schedule meetings based on their availability. These interactions, including chat messages and connection requests, resulted in the creation of hundreds of lead records for the participating suppliers.
Timeline
In-person Brasil DNA events were held in June 2026.
The virtual roadshow took place from October 5 to October 8, 2026.
Travel Outlook
This virtual roadshow reflects the broader industry shift toward hybrid tourism networking and digital trade events that allow for sustained engagement beyond peak travel seasons. These platforms complement traditional in-person gatherings by providing consistent access to international markets throughout the year.
Travel professionals should monitor future roadshow schedules to secure early access to supplier meetings and exclusive promotional materials. Engaging with these virtual platforms allows agents to streamline their trip planning and stay informed about new travel offerings before the upcoming peak season.
The takeaway
Virtual trade platforms provide a practical solution for travel agents to maintain direct lines of communication with international suppliers without the need for extensive travel. Building these digital relationships can lead to more personalized itinerary options and improved service reliability for clients.
Further reading
For more insights into the region's tourism development, explore our South America section.
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Do you believe virtual industry roadshows provide the same professional value as in-person conferences?
