BRABUS and AB Yachts Debuted BRABUS AB110 Yacht
The luxury vessel marks the debut of the first BRABUS-branded yacht on the water.
Updated on Oct. 14, 2026 in Performance Vehicles
Live Poll
Does a luxury brand entering new product markets make you trust their specialized quality more?
BRABUS and AB Yachts have unveiled the BRABUS AB110, marking the official entry of the renowned automotive tuner into the yachting sector. The vessel represents the first collaboration between the two companies.
Why it matters
The move signifies an expansion of the BRABUS brand beyond automotive tuning into the high-performance marine market. It establishes a new partnership aimed at creating a future range of branded luxury yachts.
The yacht is powered by three MTU engines reaching a maximum speed of 48 knots. The vessel features accommodations for ten guests, including a dining space designed for eight people.
The players
BRABUS
This German high-performance automotive aftermarket tuning company was founded in 1977 and specializes in Mercedes-Benz, Smart, and Maybach vehicles.
AB Yachts
This Italian shipyard specializes in the construction of high-performance composite yachts featuring waterjet propulsion systems.
The details
The BRABUS AB110 utilizes a waterjet propulsion system to convert its substantial engine output into performance. The layout includes a main deck social area and a lower deck featuring an owner cabin, two guest rooms, and a VIP suite, alongside a stern garage for tenders and jet skis.
Timeline
The BRABUS brand established its operations in 1977.
The BRABUS AB110 yacht debuted in Monaco in October 2026.
BRABUS plans to return to Monaco in 2027 to celebrate its 50th anniversary.
Roadmap
This debut marks a strategic diversification for BRABUS as it transitions its performance-oriented manufacturing expertise from roads to the marine industry. By partnering with AB Yachts, the brand is positioning itself within the luxury superyacht market to compete with established nautical designers.
The arrival of this yacht introduces a new luxury choice for high-net-worth individuals interested in custom performance vessels. Buyers can expect specialized integration of BRABUS design elements that mirror the performance expectations of the company's automotive line.
The takeaway
The transition of automotive tuners into the nautical space highlights the growing demand for high-horsepower luxury experiences beyond the highway. Enthusiasts of the brand should look for further cross-industry collaborations as the company approaches its 50th anniversary.
Further reading
For more on high-end custom craft, see our Performance Vehicles section.
Source note: This article includes information reported by Forbes.
Live Poll
Does a luxury brand entering new product markets make you trust their specialized quality more?
