Zixi and TAG Video Systems Expanded Integration
The two technology firms have strengthened their partnership to improve content delivery and ad marker accuracy.
Updated on Oct. 13, 2026 in Advertising
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Zixi and TAG Video Systems have expanded their technical integration to include TAG Content Matching technology within the Zixi Platform. This update aims to prevent potential revenue losses by automatically restoring stripped SCTE-35 markers.
Why it matters
The integration addresses common broadcasting errors by ensuring that ad avails, regional cues, and programme boundaries are correctly identified and maintained. This helps media companies avoid content delivery failures and lost advertising opportunities.
The Zixi Platform now uses fingerprinting to verify that processing chain inputs and outputs match. It automatically merges two sources when they align and flags them if matching stops.
The players
Zixi
Zixi is a company that provides a software-defined video platform for the delivery of live video over IP networks.
TAG Video Systems
TAG Video Systems provides software-based integrated IP multiviewer, probing, and monitoring solutions for broadcasting.
The details
By utilizing fingerprinting and SCTE-35 marker restoration, the Zixi Platform ensures redundant feeds remain accurate throughout the broadcast chain. This automated verification process identifies errors where content has been stripped during transmission.
Timeline
2020: Zixi and TAG Video Systems began their partnership.
- 2026-10-13
The expanded integration was announced.
Market Landscape
This collaboration reflects a broader industry trend toward automating broadcast infrastructure to eliminate manual errors in ad insertion. As media companies move away from legacy hardware, they are increasingly relying on software-based integration to secure ad revenue.
For media companies, this integration simplifies the verification of redundant feeds and reduces errors during commercial breaks. Viewers may experience more seamless ad transitions, while broadcasters can better protect their regional and programmatic revenue streams.
The takeaway
Maintaining signal integrity is essential for automated ad-revenue systems in the current digital broadcasting era. Broadcasters should prioritize automated monitoring tools to minimize the risk of missing critical SCTE-35 markers.
Further reading
Learn more about the latest trends in Advertising.
Source note: This article includes information reported by TVBEurope.
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