True Tickets and easy-connect Formed Partnership
The integration connects mobile apps with post-purchase ticket platforms to streamline digital management for arts venues.
Updated on Oct. 13, 2026 in Arts Theater — General
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True Tickets and easy-connect have announced a strategic partnership to integrate their software platforms. This collaboration allows patrons to manage digital tickets directly within the easy-connect mobile application.
Why it matters
The integration aims to create a more cohesive digital experience for arts and cultural organizations while helping them collect more robust first-party audience data.
True Tickets has delivered 33.7 million digital tickets for over 120 arts organizations, while easy-connect supports more than 100 arts and cultural institutions. The platforms have facilitated 4.6 million secure ticket shares to date.
The players
True Tickets
True Tickets is a digital ticketing platform that specializes in secure distribution and audience insights for live event organizations.
easy-connect
easy-connect provides mobile application software tailored for the management of arts and cultural event experiences.
Tessitura
Tessitura is a software system widely used by arts and cultural organizations to manage ticketing, fundraising, and customer relationship data.
The details
The new integration utilizes the Tessitura system to track recipient identity and ticket activity for shared or resold entries. The partnership initially focuses on organizations operating in North America, the United Kingdom, Australia, and New Zealand.
Timeline
October 13, 2026: The strategic partnership was officially announced.
December 10, 2026: The companies will host a joint webinar.
Industry Dynamics
This partnership reflects the broader industry shift toward consolidating audience data to counteract the challenges of anonymous ticket reselling. By integrating specialized mobile tools, arts organizations are attempting to bridge the gap between initial ticket sales and final attendee identity.
Patrons of participating arts organizations will be able to manage their digital tickets and transfers directly through the easy-connect mobile app. This change simplifies the ticket management process by centralizing access and activity tracking in a single user interface.
The takeaway
This partnership highlights the growing importance of digital infrastructure in securing venue revenue and understanding event audiences. Users should expect smoother mobile experiences for ticket transfers as more venues adopt integrated software ecosystems.
What happens next
True Tickets and easy-connect will host a joint webinar for partners and clients on December 10, 2026.
Further reading
Learn more about the latest innovations in Arts Theater — General.
Source note: This article includes information reported by The Manila times.
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