ROSÉ Released New Single New Trick
The singer unveiled her latest track, which features a blend of garage-punk and pop-rock sounds.
Updated on Oct. 13, 2026 in Pop
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ROSÉ released the single and music video for her new track, New Trick, on Friday, October 9, 2026. The song marks a departure from the melancholy tone of her debut album.
Why it matters
The release signals a creative shift for the artist, who intended to move away from the songwriting style that defined her previous work. The new track incorporates elements of garage-punk, pop-rock, and alt-pop.
The single was released in 2026, building on the artist's professional output following the 2024 launch of her debut album, rosie. The project involved collaborations with co-producers Amy Allen and Andrew Wells.
The players
ROSÉ
She is a globally recognized musician and singer known for her solo work and collaborative projects.
Amy Allen
She is a songwriter and producer who collaborated on the production of the new track.
Andrew Wells
He is a producer who worked alongside Amy Allen to co-produce the new single.
Dave Meyers
He is a professional director who oversaw the production of the music video.
Apple
This technology company featured the music video as part of its ongoing Shot on iPhone promotional campaign.
The details
The accompanying music video for New Trick, directed by Dave Meyers, was filmed entirely on an iPhone 18 Pro. This visual project is part of Apple's Shot on iPhone campaign, with the song itself written shortly after the Met Gala.
Timeline
The debut solo album rosie was released in 2024.
The single and music video for New Trick were released on October 9, 2026.
Industry Dynamics
The use of this technology platform for a music video launch follows the established marketing strategy of Apple's Shot on iPhone campaign. This release demonstrates how high-profile artists are increasingly integrating mobile hardware into their creative workflows.
Fans can access the new single and its music video across major digital platforms immediately. The track is currently available for streaming and digital purchase internationally.
The takeaway
The new track represents a clear evolution in the artist's sound compared to her earlier solo records. Listeners interested in the shift can compare the composition to her 2024 debut for a complete look at her creative development.
Further reading
For more on the latest artist releases, explore the Pop section.
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Do you prefer high-production music videos filmed on mobile devices over traditional professional studio cinematography?
