Puma Will Release New Speedcat Croc Sneaker Soon
The new model will be available for purchase at retail locations on October 15, 2026.
Updated on Oct. 13, 2026 in Fashion
Live Poll
Do you consider celebrity partnerships when deciding which footwear brands to purchase?
Puma is set to launch its latest footwear iteration, the Speedcat Croc, on October 15, 2026. The release follows a collaborative campaign featuring global brand ambassador Rosé.
Why it matters
The model continues the evolution of the iconic Speedcat line by integrating high-end textures into a legacy design. This release showcases the brand's focus on blending athletic heritage with modern fashion aesthetics.
The Speedcat Croc features crocodile-textured detailing and a construction combining suede with glossy overlays. It will be available in Black, Deep Brown, and Off-White colorways.
The players
Puma
Puma is a global athletic brand that designs and manufactures footwear, apparel, and accessories.
Rosé
Rosé is a globally recognized musical artist and fashion figure who became a Puma brand ambassador in 2024.
The details
The sneaker showcases tonal Puma branding and matching laces to maintain a streamlined profile. Promotional campaign visuals for the launch depict Rosé positioned within a retro-styled interior.
Timeline
The original Speedcat was released as a lifestyle shoe in 1999.
Rosé signed as a Puma brand ambassador in 2024.
A summer-ready Speedcat colorway was released in July 2025.
Rosé unveiled her first full collection with the brand in August 2025.
The Speedcat Croc will be available at retail on October 15, 2026.
Culture Shift
The Speedcat Croc model serves as the newest iteration in the long-standing Puma Speedcat line, which first debuted as a lifestyle shoe in 1999. This release continues the historical legacy of the product line by introducing new material textures to a familiar silhouette.
Shoppers can purchase the new sneakers beginning October 15, 2026, through the brand's online portal and select retail partners. The release offers consumers three distinct colorway options to incorporate into their seasonal wardrobe.
The takeaway
Consumers should prepare for the upcoming release date to ensure product availability across the three featured colorways. Tracking the brand's official channels provides the most accurate information regarding retail stock and potential future collections.
Further reading
For more information on the latest footwear trends, visit Fashion.
More information
Visit the Puma official website for product availability and purchasing details.
Live Poll
Do you consider celebrity partnerships when deciding which footwear brands to purchase?
