Phuket Surpassed London in Branded Residence Volume
The leisure hub has outpaced the global capital in branded residential units as buyers shift toward resort-integrated living.
Updated on Oct. 13, 2026 in Asia
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Phuket now features over 3,200 active branded residential units, officially exceeding the total volume found in London. This shift reflects a broader regional movement toward co-located resort developments rather than standalone urban towers.
Why it matters
High-net-worth buyers increasingly prioritize hospitality-managed services and infrastructure, driving a market transition toward leisure hubs. Fashion heritage and mixed-use luxury schemes are becoming essential benchmarks for competitiveness in the Asia-Pacific residential sector.
Phuket has seen a 40 percent surge in international flight connectivity, while Vietnam leads the region with a pipeline of 15,762 units across 47 luxury projects. Currently, 83 percent of Vietnamese developments are integrated with luxury hotels or mixed-use schemes.
The players
Phuket
This island province in Thailand has become a primary hub for international branded residential investment.
Vietnam
The nation currently maintains the largest pipeline of luxury and upscale residential projects in the Asia-Pacific market.
The details
Investors are moving away from high-density city towers, with leisure hubs expected to account for 65 percent of upcoming schemes in the Asia-Pacific region. India is simultaneously experiencing a 126 percent growth trajectory in this sector, while Bangkok retains 4,525 active residential units.
Timeline
October 13, 2026: Official report date regarding residential market volumes.
2027: Expected arrival of fashion-infused residential developments.
Travel Outlook
The transition from standalone residential towers to mixed-use resort-integrated developments marks a fundamental shift in how luxury real estate is developed across Asia. This movement reflects a departure from traditional urban density toward lifestyle-focused hubs that leverage hospitality branding.
Prospective buyers and luxury travelers should anticipate a future where most high-end stays are tied to branded residential or mixed-use hotel schemes. Understanding these integrated rental pools will be critical for those looking to invest in or utilize leisure properties in the coming years.
The takeaway
The rise of branded residences underscores a global demand for properties that offer hotel-style management and luxury lifestyle amenities. Travelers and investors alike should view these integrated developments as the new standard for premium hospitality and residence in major Asian leisure markets.
What happens next
New branded residential projects featuring luxury fashion houses are expected to debut across the region by 2027.
Further reading
For more information on the evolving real estate market, visit our Asia travel section.
Live Poll
Would you prefer living in a resort-integrated residence over a traditional standalone city apartment?
