Meghan Markle Endorsed Highbrow Hippie on Instagram
The Duchess of Sussex shared a message of support for the hair care business on her Instagram story.
Updated on Oct. 13, 2026 in Fashion
Live Poll
Do you find yourself more likely to try a product after a celebrity endorses it?
Meghan Markle recently showed her support for the business Highbrow Hippie by sharing a reel on her Instagram story. The post included a direct message of encouragement for one of the company's founders.
Why it matters
Celebrity endorsements on social media platforms can provide significant visibility for niche brands and small businesses. Markle's public support highlights the brand as it expands its product line.
Highbrow Hippie was founded in 2011. The company is currently focused on promoting a new hair colour product line.
The players
Meghan Markle
She is the Duchess of Sussex and a prominent public figure who frequently uses social media to engage with her interests.
Kadi Lee
She is a celebrity hair colourist who serves as a co-founder of the hair care business Highbrow Hippie.
Highbrow Hippie
This is a beauty and hair care brand established in 2011 by Kadi Lee and Myka Harris.
Myka Harris
She is a co-founder of the beauty business Highbrow Hippie alongside Kadi Lee.
The details
Meghan Markle posted a support message on her Instagram story to spotlight the business, explicitly writing, "Go Kadi." The brand is co-founded by celebrity hair colourist Kadi Lee and Myka Harris.
Timeline
Highbrow Hippie was co-founded by Kadi Lee in 2011.
Meghan Markle posted her support for the business on October 13, 2026.
Culture Shift
This move reflects the ongoing influence marketing phenomenon where high-profile figures leverage social media reach to validate niche consumer brands. It highlights how digital celebrity endorsements have become a primary driver for product discovery in the modern beauty market.
Readers interested in the products featured by the business may notice an increase in brand awareness across social media platforms. The endorsement highlights the growing visibility of specialized hair care brands that reach international audiences through digital channels.
The takeaway
Social media endorsements continue to serve as a powerful tool for brands looking to build credibility with a global audience. Consumers looking to support niche businesses can find unique offerings by following the professional endorsements of public figures they admire.
Further reading
For more on industry trends, visit the Fashion section.
Live Poll
Do you find yourself more likely to try a product after a celebrity endorses it?
