European Rental Market Reported 1 Percent Growth
The European Equipment Rental Association projected industry turnover to reach €35.5 billion in 2026.
Updated on Oct. 13, 2026 in Apartments
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The European equipment rental market grew by 1% in 2025, according to the 2026 Market Report from the European Equipment Rental Association. Industry analysts now forecast a compound annual growth rate of 1.8% between 2025 and 2027.
Why it matters
The report provides vital performance benchmarks for an industry where non-construction activities now account for approximately 35% of total volume. These figures offer insight into regional economic health across 17 major European markets.
The UK, Germany, and France currently account for nearly 60% of the total European equipment rental market. The industry expects a total rental turnover of €35.5 billion by 2026 across the 17 analyzed countries.
The players
European Equipment Rental Association
This organization represents the equipment rental industry across Europe and maintains standardized reporting for member markets.
KPMG
This multinational professional services firm provided analytical support for the development of the 2026 Market Report.
The details
Developed in collaboration with KPMG, the report uses a standardized methodology to track industry performance across the EU, EFTA, and the UK. While Southern European nations like Spain, Portugal, and Italy show strength, France is currently facing a projected compound annual growth rate of -0.7% for the 2025 to 2027 period.
Timeline
The European equipment rental market grew by 1% in 2025.
The compound annual growth rate is forecasted for 2025 through 2027.
Rental turnover is expected to hit €35.5 billion in 2026.
Germany may see benefits from public investment by the end of 2026.
Market Landscape
The industry is shifting its focus as non-construction activities grow to represent over one-third of the total rental market. This evolution positions firms to remain competitive despite stagnant growth in major legacy markets like France and the UK.
Changes in market growth and rental turnover can influence the availability and cost of machinery used for residential renovations and property development. Readers involved in real estate or construction planning should note that regional discrepancies, such as the downturn in France, may affect project supply chains.
The takeaway
The rental market is increasingly diversifying beyond traditional construction, with Southern Europe emerging as a notable bright spot for industry growth. Stakeholders should monitor regional investment trends as growth rates fluctuate between 2025 and 2027.
Further reading
For more on industry property trends, visit Apartments.
More information
To review the full industry data, visit the ERA market report access portal.
Source note: This article includes information reported by International Rental News.
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