Concacaf Expanded Partnership With Shriners Children's
The two organizations have extended their collaboration to include major 2027 regional soccer tournaments.
Updated on Oct. 13, 2026 in Soccer
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Concacaf and Shriners Children's have expanded their partnership to promote pediatric healthcare awareness. This agreement covers three major tournaments scheduled for 2027.
Why it matters
The collaboration leverages the visibility of international soccer to highlight pediatric care missions for children and families across the region. It builds upon a previous relationship established during 2025 competition cycles.
The agreement includes 41 member associations that participate in Concacaf-sanctioned events. The partnership will now cover the 2027 Concacaf Gold Cup, Nations League Finals, and W Championship.
The players
Concacaf
This is the governing body for association football in North America, Central America, and the Caribbean.
Shriners Children's
This is a non-profit healthcare system that provides pediatric specialty care regardless of a family's ability to pay.
The details
The collaboration integrates patient stories and mission awareness directly into the broadcast and live experience of major soccer competitions. This move aims to connect sports fans across the federation with the nonprofit's pediatric healthcare mission.
Timeline
2025: Shriners Children's previously partnered with Concacaf for regional competitions.
October 13, 2026: Concacaf and Shriners Children's announced the expanded partnership at a headquarters event in Tampa.
2027: Shriners Children's will serve as a partner for the Gold Cup, Nations League Finals, and W Championship.
Season Trajectory
This partnership expansion solidifies a long-term commercial and social responsibility framework within the Concacaf ecosystem. It demonstrates a growing trend of major sports federations aligning with health-focused nonprofits to drive engagement across tournament cycles.
Fans attending the 2027 Gold Cup, Nations League Finals, and W Championship can expect to see integrated mission awareness programming during tournament broadcasts and at match venues. This partnership ensures that pediatric health initiatives remain a core component of the fan experience for these major events.
The takeaway
The continued partnership highlights how major sporting bodies increasingly integrate charitable missions into their long-term event strategies. Audiences can look for these awareness efforts when the 2027 tournament cycle begins across the region.
Further reading
For more on the latest regional tournament news, visit the Soccer section.
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