CJ ENM and MBC Group Partnered on Korean Content
The companies have launched a TVing-branded streaming hub on Shahid to expand the reach of Korean entertainment.
Updated on Oct. 13, 2026 in Television
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CJ ENM and MBC Group have formed a new partnership to host a TVing-branded hub on the Shahid streaming service. This agreement allows audiences in the Middle East and North Africa to access Korean titles simultaneously with their original releases.
Why it matters
The deal aims to broaden the international presence of Korean media while expanding the global programming portfolio offered by MBC Group. It leverages an established supply relationship to deliver curated content directly to regional viewers.
The partnership includes 13 new titles scheduled for 2026 and more than 20 titles from the existing CJ ENM library. Programming will feature select Arabic dubbing and subtitles.
The players
CJ ENM
This South Korean entertainment and retail company produces and distributes film, television, and music content globally.
MBC Group
Based in the Middle East, this media conglomerate operates multiple television channels and the Shahid streaming platform.
The details
The collaboration introduces a dedicated hub on Shahid featuring selections from CJ ENM, its streaming platform TVing, and various Korean studios. Additionally, selected CJ ENM titles will receive a time-limited exclusive window to air on MBC4.
Timeline
Tuesday, October 2026: Partnership announced at MIPCOM in Cannes.
2026: Scheduled release of 13 new titles.
Industry Dynamics
This deal follows the trend of the ongoing international expansion of Korean content by securing regional distribution rights. It mirrors recent strategic moves by CJ ENM to establish branded hubs on platforms like Disney+, HBO Max, and Prime Video.
Viewers in the Middle East and North Africa gain access to Korean programming on the Shahid platform simultaneously with home-market releases. Certain titles will also be available with Arabic dubbing and subtitles to improve accessibility.
The takeaway
This partnership highlights the growing demand for region-specific localization of international content to better serve global audiences. Viewers can expect a larger catalog of Korean dramas and films as the agreement expands throughout 2026.
Further reading
Learn more about global media trends in our Television section.
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Does the addition of more international programming improve the variety of content available in your area?
