Breitling Unveiled Custom Watches for Valhalla Owners
The luxury watchmaker released two exclusive models for buyers of the limited-edition Aston Martin hybrid supercar.
Updated on Oct. 13, 2026 in Performance Vehicles
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Breitling has debuted two custom watch designs crafted specifically for owners of the 999 Aston Martin Valhalla supercars to be produced. The new timepieces offer personalized features and provide owners with access to the Breitling Social Club.
Why it matters
The partnership highlights a collaboration between luxury automotive and horological brands centered on shared commitments to technical innovation and high-end design. It provides a niche offering for buyers of the mid-engined hybrid vehicle.
The Super Chronomat B19 features a 44mm titanium case with a perpetual calendar accurate until 2100. A secondary 38mm steel watch model is also available, both equipped with a distinctive Rouleaux bullet-style bracelet.
The players
Breitling
This Swiss luxury watch manufacturer is known for its aviation-inspired chronographs and precision timepieces.
Aston Martin
This British manufacturer is a global icon in the production of high-performance luxury sports cars and supercars.
The details
Owners of the Aston Martin Valhalla are able to customize watch hand colors, dial details, and personal engravings. The timepieces are sold separately from the initial vehicle purchase and come with five years of membership to the Breitling Social Club.
Timeline
Breitling and Aston Martin announced their partnership in February 2026.
The two custom watch models were officially announced on October 13, 2026.
Roadmap
The introduction of luxury timepieces for owners of the Aston Martin Valhalla follows a trend of brands leveraging high-performance halo vehicles to cultivate exclusive lifestyle communities. This move positions both companies within the ultra-luxury segment of the global performance market.
Buyers of the £850,000 Valhalla gain access to an exclusive club in New York as part of their five-year membership. Watch enthusiasts must purchase these items separately, meaning the ownership of a supercar is not a prerequisite for obtaining the new horological products.
The takeaway
These watches demonstrate how premium automakers are increasingly offering branded accessories to deepen the emotional connection with owners of limited-run vehicles. Buyers should be aware that these timepieces serve as standalone luxury purchases rather than components of the car's MSRP.
Further reading
Explore more about high-end automotive collaborations in our Performance Vehicles section.
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