Avery Dennison Launched ADfend Pro Film Series
The new paint protection product line includes a 10-year warranty and utilizes a thermoplastic polyurethane formulation.
Updated on Oct. 13, 2026 in Auto Parts
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Avery Dennison has launched the ADfend Pro paint protection film series, featuring both gloss and matte finishes. This new lineup is designed to replace several of the company's existing paint protection products.
Why it matters
The product aims to help installers complete vehicle protection jobs more efficiently by offering faster adhesion build and high conformability. The films include a heat-activated recovery feature for managing superficial scratches.
The ADfend Pro series is constructed from a thermoplastic polyurethane formulation and features a hydrophobic top coat. The products carry a warranty of up to 10 years.
The players
Avery Dennison
Avery Dennison is a global materials science and manufacturing company that specializes in the design and production of a wide variety of labeling and functional materials.
William Smith
William Smith is the individual associated with the market introduction of the new paint protection film series.
The details
The films provide improved conformability that allows installers to achieve faster application speeds once they master the material's specific handling characteristics. The series is currently available to order online and through global sales offices.
Timeline
The ADfend Pro series was officially launched in October 2026.
Avery Dennison plans to expand the series with additional finishes and thicknesses in the coming months.
Roadmap
The shift toward advanced thermoplastic polyurethane films reflects a broader push in the automotive aftermarket to prioritize installation speed and durability. This move positions the new series to compete directly with existing high-performance paint protection solutions currently dominating the market.
Vehicle owners seeking paint protection may find installers can complete the application process more quickly with this new material. The 10-year warranty provides a standardized long-term expectation for consumers comparing different protection products.
The takeaway
Installers should review the material handling guidelines to take full advantage of the faster adhesion build times offered by the new formulation. Owners should confirm whether their specific finish requirements fall under the current gloss or matte offerings before scheduling service.
Further reading
For more information on the latest innovations in vehicle surface protection, visit Auto Parts.
Source note: This article includes information reported by Large Format Review.
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