Antonia Okonma Shittu Won Business Award
The A-List Lace Hair owner received a Black British Business Award for her work in the wig industry.
Updated on Oct. 13, 2026 in Tennis
Antonia Okonma Shittu, the 44-year-old founder of A-List Lace Hair, was honored with a Black British Business Award in October 2026. Her company provides wigs to high-profile clients including Serena Williams, Naomi Campbell, and Niecey Nash.
Why it matters
Shittu established her business two decades ago to provide more natural-looking hair options for women. Her success highlights the growth of a company that now operates salons in both London and New York.
Antonia Okonma Shittu is 44 years old and is a mother of 3 children. Her business journey began 20 years ago while she was working on the TV series Bad Girls.
The players
Antonia Okonma Shittu
She is the 44-year-old owner of A-List Lace Hair who provides wigs to celebrities and navigates business ownership while managing multiple health conditions.
Serena Williams
She is a professional tennis legend and one of the high-profile clients who wears products from A-List Lace Hair.
Naomi Campbell
She is a world-renowned supermodel who utilizes wigs created by A-List Lace Hair.
Niecey Nash
She is an actress and television personality who counts herself among the clients of A-List Lace Hair.
The details
Shittu launched her enterprise by selling wigs from the boot of her car using Facebook and Gumtree for advertising. Despite living with multiple sclerosis, Graves' disease, and heart failure, she continues to manage her business from her wheelchair.
Timeline
Antonia worked on the TV series Bad Girls 20 years ago.
Antonia Okonma Shittu won a Black British Business Award in October 2026.
Season Trajectory
Recognitions like the Black British Business Awards elevate entrepreneurs within a competitive industry landscape. This accolade underscores the professional standing of A-List Lace Hair among other high-profile beauty brands.
Celebrity clients like Serena Williams demonstrate the high demand for specialized beauty products in the professional tennis sphere. Fans tracking the off-court ventures of these athletes can note the brands that provide their distinctive styles.
The takeaway
Shittu's career demonstrates how addressing a specific market need can lead to enduring success with a high-profile clientele. Her resilience while managing chronic health conditions provides a powerful example for other aspiring entrepreneurs.
Further reading
For more on industry leaders and athletes in the public eye, visit Tennis.
