1xBat Named Official Partner for WCL 2026
The sports platform has entered a partnership to support the ongoing World Championship of Legends tournament.
Updated on Oct. 13, 2026 in Soccer
1xBat Sporting Lines has become an official partner of the World Championship of Legends 2026 held in the UAE. The brand will provide reporting on match outcomes and player performances throughout the competition.
Why it matters
The company aims to bolster large-scale cricket initiatives that foster connections between diverse generations of fans. This partnership provides 1xBat with extensive visibility across tournament venues and digital broadcast channels.
The 2025 World Championship of Legends drew 425 million viewers worldwide. In the tournament's opening match, India Champions secured a victory over Australia Champions by a margin of 46 runs.
The players
1xBat Sporting Lines
This is a sports platform that provides reporting on match outcomes and serves as an official partner for cricket events.
India Champions
This cricket team is a participant in the World Championship of Legends and recently defeated Australia Champions.
The details
1xBat branding is now featured on digital sight screens, boundary ropes, and official event backdrops throughout the tournament. Additionally, the firm secured advertising slots on digital perimeter boards and across official social media accounts.
Timeline
The 2025 viewership reached 425 million people.
The World Championship of Legends 2026 began on October 3, 2026.
The tournament is scheduled to conclude on October 18, 2026.
Season Trajectory
This partnership deepens the corporate involvement in the World Championship of Legends as the tournament navigates its current season. It mirrors the strategic expansion of 1xBat, which recently solidified its presence in international cricket by sponsoring India's 2026 tour of Sri Lanka.
Viewers can expect to see 1xBat branding displayed on digital sight screens and perimeter boards during all match broadcasts. The platform will also provide consistent updates on individual player performances throughout the remainder of the 2026 tournament.
The takeaway
This partnership highlights the growing integration between sports technology platforms and high-profile cricket tournaments. Fans can expect increased digital visibility and content throughout the duration of the current championship.
Further reading
For more information on the latest developments in international sporting events, see our Soccer section.
