Stellantis Evaluated Maserati Brand Future
The automaker reviewed potential restructuring or divestment for Maserati following significant global sales declines.
Updated on Oct. 12, 2026 in Buying/Selling
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Stellantis evaluated the future of the Maserati brand in 2026 after reporting a 48 percent drop in net income during the first half of the year. The review followed a period of financial instability for the luxury marque as it struggled to maintain market presence.
Why it matters
Financial strain at the conglomerate level necessitated a comprehensive portfolio optimization to address underperforming assets. Maserati faced persistent sluggish sales of new models alongside the loss of previous key vehicle lines.
Maserati global sales fell 50 percent year-over-year, dropping from 15,300 units in the first half of 2023 to 6,500 units in the first half of 2024. The brand also recorded an $88.6 million operating loss in 2024.
The players
Stellantis
Stellantis is a multinational automotive manufacturing corporation formed from the merger of Fiat Chrysler Automobiles and PSA Group.
Maserati
Maserati is an Italian luxury vehicle manufacturer known for its high-performance sports cars and grand tourers.
Ferrari
Ferrari is an Italian luxury sports car manufacturer that has been identified as a potential buyer for the Maserati brand.
The details
Stellantis executives reviewed performance metrics to identify assets for restructuring or discontinuation. While the brand faced low volume, such as the sale of 97 MC20 units in Europe in 2025, future model plans including a Levante replacement in 2027 and a 2028 Quattroporte successor remain part of the brand's long-term roadmap.
Timeline
Maserati sales reached 15,300 units in the first half of 2023.
Sales dropped to 6,500 units in the first half of 2024.
The brand reported an $88.6 million operating loss in 2024.
Maserati sold 97 MC20 units in Europe throughout 2025.
New models including a Levante replacement are expected in 2027 and 2028.
Roadmap
This evaluation reflects a broader consolidation trend within Stellantis as the conglomerate attempts to stabilize its diverse brand portfolio. It signals a move away from underperforming luxury assets toward a more streamlined manufacturing focus.
Potential buyers may see increased uncertainty regarding future Maserati model availability and long-term service support for luxury vehicles. These restructuring evaluations could also influence resale values for existing Maserati owners as the brand's future stability is debated.
The takeaway
Automotive conglomerates often prune luxury brands when financial performance fails to meet internal operational thresholds. Consumers interested in high-end vehicles should monitor brand stability reports before committing to long-term luxury investments.
Further reading
Learn more about the latest industry shifts in the World Buying/Selling section.
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