Meltwater Launched Brand Campaign Starring Kim Cattrall
The media intelligence firm debuted a new campaign to mark its 25th anniversary.
Updated on Oct. 12, 2026 in Advertising
Live Poll
Do celebrity endorsements make you trust a company's brand more?
Meltwater has launched a new global brand campaign titled Intelligence is Always in Style. The campaign features actress Kim Cattrall as a brand executive and includes cinematic short films set in New York City.
Why it matters
The campaign celebrates the company's 25 years in the media intelligence industry. It aims to highlight the evolution of the media landscape to an always-on news cycle.
Meltwater currently analyzes 1.3 billion pieces of content daily for its global base of 27,000 customers. The new campaign marks the company's 25th anniversary in the media intelligence industry.
The players
Kim Cattrall
She is an actress who stars in the new Meltwater campaign as a brand executive.
Meltwater
This company is a media intelligence firm that provides analytical tools for content and news monitoring.
Drue Bisley
He is the director responsible for the campaign films featuring the media intelligence company.
DEAD Films
This is the production company that managed the creation of the brand campaign films.
The details
The campaign films were directed by Drue Bisley and produced by DEAD Films. Meltwater's in-house marketing team developed the creative work, which is rolling out across the United States, the United Kingdom, and Australia.
Timeline
October 12, 2026: Meltwater officially launched the brand campaign.
Market Landscape
This campaign reflects the broader industry shift toward managing the rapid-fire demands of an always-on news cycle. By aligning its corporate anniversary with high-profile talent, Meltwater is working to differentiate itself in the crowded media intelligence market.
Customers of the company can expect the new brand messaging to be featured across platforms in the United States, United Kingdom, and Australia. The shift does not immediately change existing service pricing or subscription tiers for current clients.
The takeaway
Companies can use milestone anniversaries to successfully modernize their brand image and demonstrate relevance in evolving digital sectors. Using high-profile talent and cinematic storytelling helps firms stand out in competitive business-to-business markets.
Further reading
Learn more about the latest marketing strategies in our Advertising section.
More information
View the full campaign video on the company portal.
Live Poll
Do celebrity endorsements make you trust a company's brand more?
