Home Instead Partners With Drew and Jonathan Scott
The collaboration provides home care and design resources to help aging adults remain in their homes.
Updated on Oct. 12, 2026 in Eldercare
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Home Instead has formed a content partnership with Drew and Jonathan Scott to provide resources for older adults. The initiative offers expertise on home care and design for those looking to stay in their own residences.
Why it matters
This partnership addresses the needs of aging populations who prioritize remaining at home. It provides families with essential planning tools to navigate care requirements and home design modifications as needs evolve.
Home Instead operates 1,200 locations across 7 countries and delivers 60 million hours of care annually. More than 90% of adults aged 55 to 75 report they want to remain in their homes as they age.
The players
Home Instead
This organization has provided home care for more than 30 years and currently manages a network of 100,000 Care Pros.
Drew and Jonathan Scott
These television personalities and designers command an audience of 22 million followers across their brand channels.
The details
The collaboration integrates Home Instead's 30 years of care experience with the design expertise of Drew and Jonathan Scott. Resources will be distributed throughout 2026 across the brothers' social media channels and the official Home Instead website.
Timeline
The partnership was officially announced on October 12, 2026.
Content and resources will be released throughout 2026.
Culture Shift
The partnership aligns with the growing societal trend of aging in place, where the vast majority of older adults prioritize living independently at home. It marks a shift toward integrating specialized care planning with interior design to accommodate long-term residential stability.
Families can access collaborative resources that simplify the process of evaluating both care needs and home modifications. Following the Drew and Jonathan brand channels allows users to implement design-focused aging solutions throughout the year.
The takeaway
Proactive planning remains the best way for individuals to secure their ability to live independently. Implementing small design changes early can significantly improve safety and accessibility for long-term home residence.
Further reading
For more information on planning for long-term needs, visit the Eldercare section.
More information
Access the Home Instead home planning resources for detailed care and design guides.
Source note: This article includes information reported by The Kingston Whig-Standard.
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Do you plan to remain in your current home as you age?
