Holliday & Brown Released Anniversary Capsule Collection
The heritage brand celebrated its 100th anniversary with a new capsule collection featuring archive designs from the 1970s.
Updated on Oct. 12, 2026 in Accessories
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Holliday & Brown has launched a special capsule collection to commemorate its 100th anniversary in 2026. The new range includes ties, scarves, and bandanas, all featuring reissued patterns sourced from the brand's archives in the late 1970s.
Why it matters
This release honors the brand's century-long history while aiming to capitalize on the recent global resurgence in popularity for neckties. The collection highlights the enduring appeal of the brand's classic prints, which have historically influenced high-fashion houses like Prada.
Founded in 1919 and officially formed in 1926, the brand has been under the ownership of the Mantero Group since 2002. The new line spans a variety of accessories including foulards, bandeaus, and square pockets.
The players
Holliday & Brown
This heritage accessory brand was founded in London and has become known for its distinct archival prints.
Mantero Group
This Italian textile and fashion company has served as the parent organization for the brand since 2002.
Aubrey Brown
He was the founder who established the brand in London in 1919.
Leandro Emede
He is the photographer who shot the dedicated campaign for the brand's centennial collection.
Prada
This luxury fashion house has previously utilized the Holliday & Brown archive for its own print designs.
The details
The capsule collection was created using authentic design motifs from the late 1970s to maintain the brand's heritage aesthetic. A promotional campaign supporting the launch was captured by photographer Leandro Emede and uniquely fronted by actual company employees.
Timeline
Aubrey Brown established the brand in London in 1919.
Holliday & Brown was officially formed in 1926.
The brand transitioned its operations to Savile Row in the 1990s.
Mantero Group completed its acquisition of the brand in 2002.
Holliday & Brown celebrates its 100th anniversary in 2026.
Culture Shift
This release aligns with the broader fashion industry trend centered on the recent global resurgence in popularity for neckties. By leaning into archival motifs, the brand positions itself to capture consumer interest in heritage style amid a landscape of shifting accessory trends.
Consumers looking to adopt the classic aesthetic can expect the collection to be available as part of the brand's ongoing expansion into new geographic markets like Japan and Italy. Shoppers should monitor regional retailers for inventory updates as the brand rolls out these pieces internationally.
The takeaway
Heritage brands can successfully bridge the gap between their history and modern tastes by carefully reissuing popular archival designs. Readers interested in building a timeless wardrobe can look for vintage-inspired patterns that offer versatility across various formal and casual outfits.
Further reading
Discover more about the evolving market for luxury goods in our Accessories section.
Source note: This article includes information reported by WWD.
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