Hollard Has Introduced New Brand Positioning
The insurance firm launched the 'Be More Sure' campaign across its ten African markets.
Updated on Oct. 12, 2026 in Africa
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Hollard has officially introduced its new brand positioning, Hollard. Be More Sure. The campaign follows the previous Insure Your Unsure initiative to help customers better understand risk.
Why it matters
The company intends to help customers navigate increasingly interconnected risks in a changing world. This new approach aims to provide clarity and facilitate informed decision-making for policyholders.
Hollard currently operates across 10 African markets, including South Africa, Botswana, Ghana, Lesotho, Mozambique, Namibia, Zambia, Kenya, Tanzania, and Uganda. The firm utilizes a network of brokers and partners to deliver these risk solutions.
The players
Hollard
Hollard is a provider of insurance and risk management services that currently operates in 10 different African markets.
The details
The brand positioning combines the company's insurance expertise with risk management and prevention capabilities. It aims to deepen relevance in its existing markets and strengthen relationships with local partners.
Timeline
The brand positioning was launched in October 2026.
Travel Outlook
The transition to the 'Be More Sure' positioning follows the previous Insure Your Unsure campaign. This evolution marks a strategic shift in how the firm communicates risk management to its diverse client base across Africa.
Customers can expect the new brand strategy to be integrated into existing insurance services and broker communications. The firm intends to continuously adapt its risk solutions to meet the evolving needs of clients across its 10 served markets.
The takeaway
Clients should review their current insurance policies to understand how the updated risk management resources may apply to their personal coverage. Clearer communication about risk can assist individuals in making more informed decisions regarding their long-term protection.
Further reading
For more information on the regional insurance market, see Africa.
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Do you trust insurance providers that offer active risk management guidance over simple coverage?
