Anya Taylor-Joy Starred In Dior Beauty Holiday Campaign
Anya Taylor-Joy and Deva Cassel front the brand’s 2026 festive campaign filmed at the Atelier of Dreams in Paris.
Updated on Oct. 12, 2026 in Beauty
Anya Taylor-Joy has returned to lead the 2026 Dior Beauty Christmas campaign alongside fellow brand ambassador Deva Cassel. The festive commercial was filmed at the House of Dior’s Atelier of Dreams in Paris.
Why it matters
The campaign highlights the continued collaboration between the luxury fashion house and its celebrity ambassadors during the high-traffic holiday retail season. This partnership underscores the brand's strategic approach to seasonal marketing through high-profile talent.
Anya Taylor-Joy, 30, and Deva Cassel, 22, appear in the campaign imagery which features a gingerbread Christmas tree. The shoot took place at the Atelier of Dreams in Paris.
The players
Anya Taylor-Joy
Anya Taylor-Joy is an acclaimed actress who has served as a global brand ambassador for Dior since 2021.
Deva Cassel
Deva Cassel is a model and actress who joined Dior as an international ambassador in 2024.
The details
Anya Taylor-Joy, a global brand ambassador for Dior since 2021, appears in the festive campaign wearing a cream gown and kitten heels. She is joined by Deva Cassel, who signed as an international ambassador for the company in 2024, amidst a backdrop featuring a gingerbread-themed Christmas tree.
Timeline
Anya Taylor-Joy became a Dior global brand ambassador in 2021.
Deva Cassel signed as a Dior international ambassador in 2024.
The Dior Beauty Christmas campaign was released in October 2026.
Culture Shift
This campaign follows the luxury fashion industry's holiday campaign marketing cycles by leveraging established brand ambassadors to boost seasonal visibility. It reflects the ongoing trend of luxury houses utilizing celebrity partnerships to anchor their global festive brand messaging.
Consumers can expect the campaign to influence global retail displays and holiday promotional materials throughout the remainder of the year. The aesthetic choices, including the gown and heels, reflect the specific seasonal style themes Dior is prioritizing for its holiday gift collections.
The takeaway
Brand-led holiday campaigns remain a primary tool for luxury houses to engage international markets and maintain brand consistency. Shoppers looking for holiday gifts may see these campaign elements reflected in upcoming seasonal retail pop-ups and advertising placements.
Further reading
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