Vurt Launched Dedicated Apple TV And Android TV Apps
The streaming platform has expanded its reach to large-screen devices to offer high-definition content to its users.
Updated on Oct. 11, 2026 in Television
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Vurt has officially launched dedicated applications for Apple TV and Android TV, allowing users to watch content on larger screens. This move aims to provide a more immersive experience for the platform's 675,000 active users.
Why it matters
The platform transitioned to living room hardware in response to direct user feedback requesting better ways to view vertical video content. By expanding to TVs, the service is attempting to shift beyond mobile-only consumption patterns.
The platform currently hosts 3,500 episodes across more than 100 shows, with all content offered for free. Vurt maintains a 50/50 revenue split model with the creators and studios it partners with.
The players
Vurt
Vurt is a streaming platform that offers free, ad-supported content and shares revenue equally with its creators.
Hilmon Sorey
Hilmon Sorey is a cofounder of Vurt who has been instrumental in outlining the company's long-term strategic goals.
The details
Vurt utilizes the hardware capabilities of smart TVs to stream content in HD and 4K resolutions. The company licenses its library from a mix of independent creators and production studios, with the majority of series featuring human casts and crews.
Timeline
Vurt launched its initial service in March 2026.
Instagram updated its own TV application to include short-form video features in June 2026.
Cofounder Hilmon Sorey discussed company growth and strategy during the week of October 11, 2026.
Industry Dynamics
This launch highlights the ongoing trend of social and short-form video platforms pivoting to prioritize large-screen hardware access. By mirroring shifts seen in competitors like Instagram's TV app, Vurt is working to compete for screen time in the traditional living room environment.
Users can now access the full library of 3,500 episodes directly through their TV interfaces instead of relying on mobile devices. The change allows for high-definition and 4K viewing experiences on supported hardware.
The takeaway
The move to dedicated TV apps signals a focus on longer viewing sessions rather than quick, on-the-go consumption. Viewers should check their app stores to see if their specific TV model is currently supported by the new Vurt software.
Further reading
For more on how streaming platforms are evolving, visit the Television section.
Source note: This article includes information reported by The Verge.
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Would you watch vertical microdramas on your television screen instead of your mobile phone?
