POW Released New Digital Single Love Again
The group debuted their latest track to mark their third anniversary following a successful concert series in Seoul.
Updated on Oct. 11, 2026 in Pop
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The musical group POW has released their new digital single, Love Again, following their two-day concert tour stop at the YES24 Live Hall. The song, which celebrates the group's third debut anniversary, was co-written by members Hyunbin and Yochi.
Why it matters
The single serves as a tribute to the band's fanbase, expressing gratitude and reflection for the support received over the past three years. This release coincides with the band's transition from their domestic tour to an upcoming international performance schedule.
The digital single Love Again was released at 6 p.m. on October 11 to honor the group's 3-year anniversary. The track is the latest addition to their discography following the 2026 COLOR ON tour series.
The players
POW
POW is a musical group that has been active in the industry for three years.
Hyunbin
Hyunbin is a member of the group POW who co-wrote their recent digital single.
Yochi
Yochi is a member of the group POW who co-wrote their recent digital single.
The details
During their Seoul concerts, the group premiered the new song and performed a rock-style arrangement of their track Still Choosing You using stand microphones. The new release acts as a formal confession of appreciation to their supporters.
Timeline
October 9-10, 2026: POW performed concerts at the YES24 Live Hall in Seoul.
October 11, 2026: The single Love Again was released at 6 p.m.
October 14, 2026: The European tour is scheduled to begin in Budapest.
Industry Dynamics
POW follows the established K-pop industry practice of coordinating digital single releases with concert tour anniversaries. This strategy leverages high-engagement windows during tour cycles to maximize the visibility of new tracks and deepen fan loyalty.
Fans can access the new digital single across standard streaming platforms following its release. The group's move to a European tour schedule allows international audiences the opportunity to see the material performed live in cities including Budapest and Berlin.
The takeaway
Releasing music alongside tour dates helps groups maintain momentum while bridging the gap between physical concerts and digital engagement. Fans looking to follow the group's growth can note how these coordinated drops reflect a broader trend of utilizing anniversary milestones to drive listener interest.
What happens next
The group will continue their 2026 COLOR ON European tour with scheduled stops in Budapest on October 14, followed by performances in Warsaw, Berlin, Cologne, Amsterdam, and Milan.
Further reading
For more on international music trends, visit the /entertainment/music/pop/ section.
Source note: This article includes information reported by 조선일보.
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