Orient Star Appointed Masaki Suda as Brand Ambassador
The Japanese watchmaker selected the acclaimed actor and artist to front its 75th-anniversary global campaign.
Updated on Oct. 11, 2026 in Jewelry
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Orient Star has officially named Japanese actor and artist Masaki Suda as its new brand ambassador to mark the company's 75th anniversary. The appointment coincides with a multi-country marketing campaign currently rolling out across Japan, Thailand, the Philippines, and Taiwan.
Why it matters
The company chose Suda to introduce its heritage mechanical watchmaking to a broader international audience. Executives noted that the actor's individuality and personal philosophy align with the brand's core values and long-standing manufacturing traditions.
Founded in 1951, the brand has operated for 75 years, now expanding its reach through a campaign across four distinct markets. The initial collection highlights include the new 75th-anniversary Skeleton model and the Three Hand watch.
The players
Masaki Suda
Born in Osaka Prefecture, he is a prominent Japanese actor and artist who has gained recognition for his versatile roles in film and television.
Orient Star
This is a historic watch manufacturer recognized for its dedication to mechanical horology and intricate, hand-assembled watch designs.
The details
The marketing push features visual campaigns of Suda wearing the newest watch models alongside a behind-the-scenes video and interview. These pieces showcase the Three Hand watch, which serves as the debut release under the brand's Sakigake Design Project.
Timeline
Orient Star was established in 1951.
Masaki Suda made his professional acting debut in 2009.
Suda appeared in the film Look Back on September 11, 2026.
The brand ambassador appointment was officially announced on October 11, 2026.
Culture Shift
This partnership mirrors the rise of celebrity-driven brand identity in the luxury watch market. It marks a clear departure from traditional watch marketing by prioritizing the personal individuality of an artist to redefine how legacy brands connect with contemporary global demographics.
Consumers in Japan, Thailand, the Philippines, and Taiwan can expect to see increased visibility of the brand and new watch models in retail locations. The campaign imagery and digital content provide fans of the actor with deeper access to the specific styles and designs he is now representing.
The takeaway
Selecting a brand ambassador with a strong artistic identity can significantly modernize how traditional manufacturers are perceived by a global audience. Readers interested in horology may find that such campaigns serve as an entry point to exploring the technical specifications of long-standing watch brands.
What happens next
Orient Star has confirmed it will continue to release ongoing visual campaigns and additional content featuring Masaki Suda throughout the remainder of the brand's 75th-anniversary year.
Further reading
Learn more about the latest trends in craftsmanship on our Jewelry page.
More information
View the official brand ambassador video page to watch the latest campaign features.
Source note: This article includes information reported by BusinessMirror.
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