Brie Read Founded Hosiery Company Snag in 2017
The business grew from a personal wardrobe mishap into an international brand selling tights in sizes 4 to 36.
Updated on Oct. 11, 2026 in Couponing
Live Poll
Do you believe retailers should prioritize inclusive sizing to improve their business performance?
Founded in 2017 by Brie Read, the hosiery brand Snag was created to address shortcomings in traditional manufacturing that failed to account for body width. Today, the company operates across multiple international markets, including the UK, US, and Australia.
Why it matters
Snag disrupted the hosiery market by offering a wide size range, ensuring that garments fit diverse body types accurately. This focus on inclusivity allowed the company to scale rapidly, supported by both strong customer demand and significant investment.
Snag reports annual sales of £54 million with a product return rate of only 2 percent. The company maintains a size range from 4 to 36 and sells one pair of tights every 10 seconds.
The players
Brie Read
Brie Read is the founder of Snag who sought to solve issues regarding size inclusivity in the hosiery market.
James Caan
James Caan is a venture capitalist and investor who provided a seven-figure investment to support the company's growth.
The details
Tights are manufactured in Northern Italy using an extra soft and durable proprietary yarn designed for better comfort and longevity. The company, headquartered in Oxfordshire, currently employs 120 people to support its global web operations.
Timeline
Brie Read experienced a wardrobe malfunction in Edinburgh in autumn 2017.
The Snag website went live on March 1 2018.
Company turnover reached £2 million per month by late 2019.
Culture Shift
Snag aligns with the broader move toward size-inclusive fashion, challenging legacy industry standards that historically limited options for many consumers. The brand capitalization on this demand demonstrates a long-term shift away from restrictive, one-size-fits-most retail manufacturing.
Consumers benefit from a more expansive size range that covers sizes 4 to 36, reducing the need for costly alternatives. The efficient direct-to-consumer model allows shoppers to access products internationally, often simplifying the purchasing process.
The takeaway
Snag demonstrates that identifying and filling a gap in product inclusivity can build a highly successful, scalable retail business. Consumers looking for reliable apparel should consider brands that offer standardized sizing models to ensure better fit and lower return rates.
Further reading
Learn more about the latest retail trends in the Couponing section.
Source note: This article includes information reported by Mail Online.
Live Poll
Do you believe retailers should prioritize inclusive sizing to improve their business performance?
