Zara Larsson Launched Midnight Sun Smoothie With Erewhon
The singer partnered with the retailer to release a new drink benefiting the global education-focused Malala Fund.
Updated on Oct. 10, 2026 in Healthy Food
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Pop singer Zara Larsson has teamed up with grocery retailer Erewhon to launch the Midnight Sun smoothie. A portion of the proceeds from every drink sold will support the Malala Fund, a non-profit dedicated to providing girls with 12 years of education.
Why it matters
The partnership leverages celebrity influence to drive financial support for the Malala Fund, an organization focused on global education initiatives for girls. By utilizing Erewhon's retail footprint, the campaign aims to generate consistent funding for the charity's mission.
The Midnight Sun smoothie features coconut milk, blueberries, banana, whey protein, strawberries, pineapple, mango, carrot juice, and vanilla. It is available via Erewhon locations, the store's app, and through Uber Eats Postmates in New York.
The players
Zara Larsson
She is a globally recognized pop singer who collaborated with the retail chain to create the signature smoothie.
Erewhon
This is a California-based high-end grocery retailer known for its health-focused products and celebrity-linked partnerships.
Malala Fund
Founded by Malala Yousafzai, this non-profit organization works to secure safe, quality education for girls worldwide.
The details
The Midnight Sun drink is now available at Erewhon locations, with sales also processed through the company's mobile application. In New York, the product is offered to customers through Uber Eats Postmates delivery services.
Timeline
In September 2025, the Malala Fund pledged $100,000 for Gazan refugees in Egypt.
In January 2026, the fund committed $300,000 for girls education and relief in Gaza, Sudan, and the DRC.
Culture Shift
This collaboration reflects the growing trend of lifestyle brands aligning with specific social impact goals to appeal to value-conscious consumers. By integrating charitable support into a high-end consumer product, the partnership highlights how celebrity-led ventures are increasingly used to scale social causes.
Consumers can purchase the smoothie at any Erewhon location or via the mobile app to contribute to the charity's mission. Those in New York can also order the drink for home delivery through Uber Eats Postmates.
The takeaway
This partnership demonstrates how retail products can act as conduits for significant charitable giving. Shoppers who participate not only receive a curated beverage but also contribute to the long-term funding of girls education initiatives globally.
Further reading
Discover more about the intersection of nutrition and social impact in our Healthy Food section.
Source note: This article includes information reported by Dawn.
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