Salomon Appointed Katharina Bahde as Vice-President
Katharina Bahde has been named vice-president of strategy and transformation at the outdoor brand.
Updated on Oct. 10, 2026 in People
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Salomon has appointed Katharina Bahde as vice-president of strategy and transformation. Bahde, who joined the company in 2024, will also serve on the Salomon board of directors.
Why it matters
Salomon intends to utilize Bahdes background in supporting major organizations to refine its strategic direction and lead internal transformation. This leadership change comes as the company continues to focus on global and regional performance goals.
The Outdoor Performance division, which houses Salomon, reported second-quarter 2026 sales of $569 million. This figure reflects a 37% growth increase compared to the prior year period.
The players
Katharina Bahde
She serves as the newly appointed vice-president of strategy and transformation for Salomon and is a member of its board of directors.
Guillaume Meyzenq
He is the president of the mountain brand division at Amer Sports and serves as the direct supervisor for Katharina Bahde.
Salomon
This outdoor sports brand operates as a key component of the Amer Sports Outdoor Performance division.
Amer Sports
This global sporting goods company acts as the parent corporation for the Salomon brand.
The details
In her new role, Bahde reports to Amer Sports mountain brand president Guillaume Meyzenq. She is responsible for shaping long-term strategic plans and overseeing the brand's direction on a global and regional scale.
Timeline
Katharina Bahde joined Salomon in 2024.
The Outdoor Performance division recorded $569 million in sales during Q2 2026.
Katharina Bahde was appointed as vice-president in October 2026.
Market Landscape
This leadership expansion follows Amer Sports' Outdoor Performance division's reported Q2 2026 financial growth. It signals a move to institutionalize the brand's gains and strengthen its competitive positioning within the global outdoor gear market.
This appointment suggests a focus on operational refinement that could influence the brand's future product strategy and regional availability. Customers may see more streamlined strategic initiatives reflected in the company's long-term product roadmaps.
The takeaway
The move reflects Salomon's transition toward consolidating its recent growth through expert strategic leadership. Observers should look for how these new transformation initiatives align with the brand's established reputation in the performance outdoor sector.
Further reading
For additional updates on corporate leadership, visit the People section.
Source note: This article includes information reported by FashionNetwork.
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