Influencers Faced Backlash Over Miss Grand International
Priscilla Ojo and Enioluwa Adeoluwa sparked criticism for supporting a Tanzanian contestant over Nigeria’s representative.
Updated on Oct. 10, 2026 in Fashion
Live Poll
Do you believe social media influencers should prioritize supporting representatives from their own country?
Influencers Priscilla Ojo and Enioluwa Adeoluwa faced intense social media backlash for campaigning on behalf of Tanzanian contestant Jihan Mohin Dimachk in the Miss Grand International pageant. Critics accused the pair of selective patriotism for favoring a foreign candidate while Nigerian representative Ifeoma Uzogheli struggled for support.
Why it matters
The controversy highlighted growing tensions over national loyalty among social media figures, with many users arguing that influencers have a duty to support home-country competitors. Priscilla Ojo defended the campaign as a broader effort to support African representation, though the explanation failed to quell the public outcry.
The controversy centered on Instagram campaigns involving Priscilla Ojo and Enioluwa Adeoluwa, who actively promoted Tanzanian contestant Jihan Mohin Dimachk. Meanwhile, reports indicated that Nigerian representative Ifeoma Uzogheli experienced mass-reporting on her social media accounts during the pageant.
The players
Priscilla Ojo
She is a prominent social media influencer based in Nigeria who faced scrutiny for her pageant campaign choices.
Enioluwa Adeoluwa
He is a Nigerian digital creator and influencer who worked alongside Priscilla Ojo to promote the Tanzanian candidate.
Ifeoma Uzogheli
She is the representative for Nigeria competing in the Miss Grand International pageant.
Emmanuel Chukwubuikem
He is the social media figure who publicly called out the influencers for their perceived lack of patriotism.
Jihan Mohin Dimachk
She is the contestant representing Tanzania who became the focal point of the influencer-led voting campaign.
The details
Emmanuel Chukwubuikem led the public criticism against the influencers, arguing that their actions ignored the needs of Nigeria's own contestant. In response, some followers threatened to redirect their support to other participants to protest what they perceived as a lack of national allegiance.
Timeline
October 9, 2026: The backlash against the influencers reached a peak in online discourse.
Culture Shift
This incident reflects the broader trend of nationalistic digital mobilization in beauty pageants, where fans increasingly expect influencers to prioritize domestic representation. It marks a departure from traditional independent voting, as social media followers now police the regional allegiances of public figures.
The controversy forces followers to navigate the influence of digital figures on their own voting decisions and community support habits. Readers may find themselves weighing the value of continental unity against the pressure of traditional national loyalty when engaging with social media campaigns.
The takeaway
Social media figures now face immense pressure to align their public support with the expectations of their core domestic audience. Users are encouraged to verify the context of influencer campaigns before altering their participation in competitive international events.
Further reading
For more on evolving style and industry trends, visit the Fashion section.
Live Poll
Do you believe social media influencers should prioritize supporting representatives from their own country?
