Oxygen Launched Sustainability Communication Guide
The new guide helps companies navigate recent European Union requirements for environmental claims.
Updated on Oct. 9, 2026 in Environmental
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Oxygen has released the Speaking Green guide to assist organizations in meeting new European Union regulatory standards. Developed in partnership with the Sustainability Embassy in Romania, the guide provides a framework for ensuring that environmental claims are specific, accurate, and evidence-based.
Why it matters
Companies operating within the EU must now comply with the EmpCo Directive, which imposes strict rules on how environmental and social claims are communicated to consumers. This guide aims to help businesses navigate these requirements and minimize the risk of non-compliance.
The EmpCo Directive 2024/825 mandates that all environmental claims be supported by verifiable evidence. Oxygen, a firm with 150 professionals, developed the guide using expertise from Biris Goran and Frank Bold to address these new standards.
The players
Oxygen
Oxygen is a communications firm with 150 professionals that developed the Speaking Green guide.
Sustainability Embassy in Romania
This organization partnered with Oxygen to create the new sustainability communication framework.
Biris Goran
Biris Goran is a law firm that contributed specialized legal expertise to the development of the guide.
Frank Bold
Frank Bold is a purpose-driven law firm that provided professional expertise for the guide's creation.
European Commission
The executive branch of the European Union that supported the conference where the guide was introduced.
The details
The Speaking Green guide provides a structured approach for companies to evaluate their messaging against EU regulations and avoid deceptive practices. It categorizes common green claims and uses real-world examples to illustrate the potential risks companies face when making environmental assertions.
Timeline
September 27, 2026: The EmpCo Directive officially took effect across the EU.
October 8, 2026: The Speaking Green guide was launched at the Speaking Green Conference.
Deeper Dive
The EmpCo Directive 2024/825 represents a major regulatory shift in European environmental law by formalizing strict evidentiary standards for corporate marketing. This guide follows a pattern set by recent EU legislative efforts to standardize sustainability disclosures and reduce greenwashing.
Businesses can use the provided framework to audit their marketing materials and ensure alignment with EU law, preventing potential regulatory challenges. Consumers may notice more transparent and fact-based environmental labeling on products as companies adapt to these requirements.
The takeaway
Companies should proactively verify all environmental claims to align with the evolving EU regulatory landscape. Adopting an evidence-first communication strategy can help brands maintain consumer trust while ensuring legal compliance.
Further reading
Learn more about the latest developments in Environmental policy and regulatory compliance.
More information
Access the complete Downloadable sustainability communication guide to review the full regulatory framework.
Source note: This article includes information reported by Business Review.
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