Myprotein and Krispy Kreme Launched Protein Milkshake
The two brands have collaborated to release a doughnut-flavored protein drink containing 20 grams of protein per serving.
Updated on Oct. 9, 2026 in Desserts
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Myprotein and Krispy Kreme have debuted a new doughnut-flavored protein milkshake. The product contains 116 calories per serving and is part of a broader partnership between the sports nutrition brand and the doughnut company.
Why it matters
This partnership aims to bridge the gap between sports nutrition expertise and iconic dessert flavor profiles. By blending treats with supplements, the companies hope to appeal to consumers looking for indulgent tastes in their workout routines.
The new milkshake provides 20g of protein and 116 calories per serving. It is currently available at 730 Boots stores across the UK and on Myprotein.com for customers in the UK and EU.
The players
Myprotein
This is a prominent sports nutrition brand that specializes in supplements, protein powders, and vitamins.
Krispy Kreme
This is an international doughnut and coffeehouse chain known for its signature glazed doughnuts.
Boots
This is a major health and beauty retailer that operates a large network of pharmacy stores throughout the United Kingdom.
GNC
This is a global retail brand that focuses on health and wellness products, including vitamins, minerals, and sports nutrition.
The details
The collaboration marks the first joint product release between Myprotein and Krispy Kreme. Future plans for the partnership include releasing a Protein Blend in new flavors that will contain 25g of protein and 140 calories per serving.
Timeline
8 October 2026: The product launched on Myprotein.com.
Late 2026: The product will expand to US GNC stores.
Culture Shift
The collaboration between Myprotein and Krispy Kreme follows the broader industry move toward functional food crossovers. This trend reflects a shift where supplement companies leverage iconic snack brands to make nutrition products more palatable for the general public.
Consumers in the UK can now purchase the milkshake at 730 Boots locations or five specific wellness destinations. Online buyers in the UK and EU can access the product directly through the Myprotein website.
The takeaway
This launch suggests that supplement users are increasingly seeking variety in their protein intake through recognizable flavor collaborations. Look for labels to confirm that these nutrient-fortified treats align with your specific fitness goals.
What happens next
The partnership plans to expand the availability of the doughnut-flavored milkshake to US GNC stores in late 2026.
Further reading
For more on current trends in sweet treats and product innovation, visit our Desserts section.
Source note: This article includes information reported by Retail Times.
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Do you trust that protein-fortified versions of desserts are a genuinely healthier choice?
