Elitaz Launched Original IP Division Elitaz Originals
The media group has established a new division tasked with developing global scripted and unscripted content.
Updated on Oct. 9, 2026 in Television
Elitaz has launched a dedicated original IP division called Elitaz Originals to develop new projects for international audiences. The expansion leverages the company's existing production network across the Baltic states.
Why it matters
The company aims to scale its production capacity by moving beyond the limitations of the small Baltic domestic market. By targeting the international market, Elitaz seeks to export local creative concepts to a global audience.
CEO Vitalija Kibilde brings two decades of media experience to the new role, following a six-year leadership tenure at Telia Play. The division will utilize Elitaz's established production infrastructure throughout Lithuania, Latvia, and Estonia.
The players
Vitalija Kibilde
She serves as the CEO of the newly formed Elitaz Originals after leading Telia Play for six years.
Rovena Sankaliene
She has joined the leadership team of the new division as a creative partner.
Elitaz
This is a production group with an extensive network based in Lithuania, Latvia, and Estonia.
The details
Elitaz Originals will focus on both scripted and unscripted content development by merging local creative talent with international business expertise. The team is led by Vitalija Kibilde and includes creative partner Rovena Sankaliene.
Timeline
October 9, 2026: The official reporting of the Elitaz Originals launch.
Industry Dynamics
This move reflects a broader trend of Baltic production houses attempting to scale operations by pivoting toward international content development. By shifting away from purely domestic output, the firm joins other regional players looking to capitalize on global demand for original IP.
Viewers can expect new scripted and unscripted content to enter international distribution pipelines in the coming years. The division's focus on global markets suggests future projects will be designed for multi-territory streaming and broadcast availability.
The takeaway
The move demonstrates how production firms in smaller territories are increasingly prioritizing international exportability over local market share. Audiences should look for more cross-border collaborations as companies attempt to replicate this model of leveraging regional infrastructure for global content.
Further reading
Learn more about the latest developments in the sector on our Television page.
Source note: This article includes information reported by C21Media.
