Palm Bay International Released Non-Alcoholic Wine
The new 0% alcohol Sauvignon Blanc joins the Invivo X, SJP brand lineup.
Updated on Oct. 8, 2026 in Wine
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Palm Bay International has released the Invivo X, SJP 0% Sauvignon Blanc to meet growing consumer demand for lighter alternatives. The non-alcoholic wine is produced by the Invivo winery in New Zealand.
Why it matters
The product launch comes as consumers increasingly seek out low or no-alcohol wine options without sacrificing flavor. This release expands the existing brand range which already includes varieties like French Rosé and New Zealand Pinot Noir.
The new Invivo X, SJP 0% Sauvignon Blanc retails for $15 per 750-ml bottle. The brand previously sold 32,000 cases in the U.S. during the 2025 calendar year.
The players
Palm Bay International
This organization is a major importer and distributor of fine wines and spirits that manages the Invivo X, SJP brand.
Invivo
This New Zealand winery is the producer responsible for the manufacturing of the Invivo X, SJP range.
The details
The winery uses spinning cone technology to extract the alcohol while incorporating natural oak tannin to maintain the wine's original palate weight. This process ensures the product retains a structure similar to its full-alcohol counterparts.
Timeline
The Invivo X, SJP brand reached a sales volume of 32,000 cases in the United States throughout 2025.
Palm Bay International officially launched the non-alcoholic wine on October 7, 2026.
Culture Shift
This launch reflects a broader trend of major beverage companies pivoting toward health-conscious alternatives to traditional alcoholic products. It underscores the ongoing shift in consumer preferences as many drinkers move away from legacy high-alcohol offerings in favor of lighter experiences.
Shoppers can expect to find the new 0% Sauvignon Blanc available at a $15 price point per bottle. This provides an accessible alternative for consumers looking to maintain their routine of enjoying wine while moderating their alcohol consumption.
The takeaway
Non-alcoholic wine production now uses advanced techniques like spinning cones to maintain the body and mouthfeel of traditional vintages. Consumers interested in these alternatives should monitor retail availability as brands continue to expand their low-alcohol lineups.
Further reading
Explore more about the evolving landscape of global viticulture in our Wine section.
Source note: This article includes information reported by Shanken News Daily.
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