Kylian Mbappé Signed Endorsement Deal With On
The soccer star ended a decade-long partnership with Nike to become the new flagship ambassador for Swiss brand On.
Updated on Oct. 8, 2026 in Soccer
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Kylian Mbappé officially became the flagship ambassador for the Swiss company On in the third quarter of 2026. As part of this new agreement, the striker received equity in the brand.
Why it matters
This partnership marks a significant transition for the star athlete who had been associated with Nike since 2015. His move to On highlights the company's aggressive expansion into the professional soccer market.
Mbappé transitioned from a Nike endorsement that began in 2015 when he was 16 years old to his new role with On. The partnership involves a shift in equipment providers after his Nike contract expired in the summer of 2026.
The players
Kylian Mbappé
He is a professional soccer player who previously maintained an 11-year endorsement deal with Nike.
Thierry Henry
He is the Director of Football for On and a former professional soccer player.
On
It is a Swiss athletic footwear and apparel company that is expanding its presence in the global soccer market.
Nike
It is a global sportswear corporation based in Portland, Oregon, that previously held Mbappé's primary endorsement contract.
The details
The new collaboration features footwear created through an automated robotic LightSpray manufacturing technique, which produces a seamless one-piece upper. Thierry Henry, serving as the Director of Football for On, previously showcased the prototype boots during a match in Metz at the Stade Saint-Symphorien.
Timeline
Mbappé began his professional career with Nike in 2015.
The athlete's contract with Nike expired in the summer of 2026.
News regarding the partnership with On emerged in September 2026.
On plans to release the new lightweight soccer boots in 2027.
Season Trajectory
The introduction of the LightSpray manufacturing technique represents a fundamental technological shift in how elite soccer footwear is produced. This move positions On to challenge established industry norms by replacing traditional assembly methods with automated robotic construction.
Fans and athletes can anticipate the commercial release of the new boots in 2027. These boots are projected to be the lightest ever produced, which could alter professional expectations for gear weight.
The takeaway
The move suggests a broader industry shift where top-tier athletes are increasingly seeking equity in innovative, specialized brands rather than just traditional sponsorship. This evolution reflects the growing influence of specialized manufacturing technology on high-performance athletic gear.
Further reading
For more on the latest trends in player equipment and transfers, visit the Soccer section.
Source note: This article includes information reported by As.
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