Founders Launched Chundee Silicone Bibs
The silicone bibs, which feature a one-liter pocket, are now available in 30 countries.
Updated on Oct. 8, 2026 in Home Cleaning
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Karmyn and Daniel Roberts launched the Chundee bib in September 2024 to simplify cleaning up vomit. The product features a specialized lip to contain splashback within its large capacity pocket.
Why it matters
The product was created to help parents and travelers prevent vomit from ruining car seats and carpets. By offering a reusable silicone solution, the brand aims to reduce the mess associated with motion sickness.
The Chundee bib is made from silicone and includes a storage bag, with a primary pocket engineered to hold one liter of liquid. It is currently available for purchase on Amazon in the United States and Australia.
The players
Karmyn Roberts
Karmyn Roberts is a co-founder who launched the Chundee business in September 2024.
Daniel Roberts
Daniel Roberts is a co-founder who helped develop the silicone bib product.
The details
Gaining traction through viral social media videos, the business reached 49.9 million views on a single post in March 2025. The bib uses an integrated lip design inside the pocket to ensure splashback is contained during use.
Timeline
2023: Founders conceived the product idea during a road trip.
September 2024: Karmyn Roberts launched the Chundee product.
March 2025: Viral social media videos significantly increased product demand.
Culture Shift
This product aligns with the trend of viral-led consumer product marketing, where niche solutions gain global reach through social media exposure. The rapid expansion highlights how digital platforms can transform a simple household invention into an international enterprise.
The Chundee bib offers a reusable and washable alternative for families dealing with motion sickness in vehicles. Consumers can access the product through Amazon with shipments now reaching 30 international markets.
The takeaway
The success of this product demonstrates how addressing a specific, common pain point can resonate with a global audience. Travelers and parents can utilize such tools to maintain vehicle hygiene more effectively during long-distance trips.
Further reading
Discover more about modern household management in the Home Cleaning section.
Source note: This article includes information reported by Inside Small Business.
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