Barclays Raised Growth Outlook for Henkel Haircare
The bank cited strong portfolio expansion and resilient consumer demand as key drivers for the company through 2028.
Updated on Oct. 8, 2026 in Home Cleaning
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Barclays has increased its growth forecasts for Henkel haircare products, projecting continued gains for the company through 2028. This outlook follows a period of aggressive portfolio expansion and corporate restructuring.
Why it matters
Haircare remains a highly resilient and profitable category for consumer goods firms. Consumers continue to prioritize self-care routines even as other sectors navigate challenging economic conditions.
The global haircare market is valued at approximately 63 billion euros, or $70.4 billion. Hair and laundry care businesses currently represent 40% of Henkel Consumer Brands sales.
The players
Henkel
A German chemical and consumer goods company that owns brands such as Persil, Loctite, and Schwarzkopf.
Barclays
A British multinational financial services firm that provides investment research and banking services.
Olaplex
An American haircare company focused on professional and retail bonding products that was acquired by Henkel.
The details
Henkel has strategically expanded its portfolio by acquiring the Not Your Mother's brand and the Shiseido Hair Professional business. Additionally, the company completed a $1.4 billion acquisition of Olaplex in July 2026 as part of efforts to improve operating speed.
Timeline
The global haircare market grew by more than 4% annually between 2022 and 2025.
Henkel acquired the Not Your Mother's brand in April 2026.
The acquisition of Olaplex for $1.4 billion was completed in July 2026.
Growth for Henkel haircare is expected to accelerate starting in the third quarter of 2027.
The current Barclays growth forecast period extends through 2028.
Culture Shift
This growth forecast reflects a broader shift toward self-care resilience, where beauty and grooming products remain essential items for consumers despite economic fluctuations. The consolidation of premium brands like Olaplex positions Henkel to dominate the premium personal care market.
Consumers may see more integration between premium salon-grade products and accessible retail channels as Henkel builds out its portfolio. This trend suggests a continued focus on professional-quality care routines available for purchase at home.
The takeaway
The move underscores the growing importance of personal care portfolios in maintaining corporate profitability during inflationary periods. Investors and consumers should watch for continued brand consolidation as companies compete for market share in the premium beauty sector.
Further reading
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Source note: This article includes information reported by CNBC.
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