Apparel Group Launched AI Fashion Application Ivy
The new mobile platform offers personalized shopping and rapid delivery across the Gulf region.
Updated on Oct. 8, 2026 in Fashion
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Apparel Group has introduced Ivy, an AI-powered fashion application designed to provide personalized shopping recommendations. Available on iOS and Android, the platform integrates the Club Ivy loyalty program for users across the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.
Why it matters
The platform aims to transform digital shopping by functioning as a smart companion that suggests tailored items based on individual user history and preferences.
The Ivy app provides access to 200,000 designs across 85 global brands. Customers can utilize a virtual try-on feature, with delivery times set at 60 minutes in the UAE and 90 minutes in other Gulf countries.
The players
Apparel Group
Founded in 1996, this Dubai-based retail conglomerate manages 2,600 stores and employs 28,000 people globally.
The details
Users can navigate the app using text and voice commands while accessing a virtual try-on tool by uploading photos. The system connects to a network of 2,600 stores where Club Ivy members can earn and redeem rewards.
Timeline
Apparel Group officially launched the Ivy application on October 8, 2026.
Culture Shift
The introduction of Ivy mirrors the broader industry trend of integrating AI-powered personal assistants to capture market share in digital retail. This move signifies a major transition from standard e-commerce interfaces to hyper-personalized, voice-activated shopping environments.
Shoppers in the UAE and surrounding Gulf nations can expect faster delivery times and a more personalized digital interface for their clothing purchases. Members of the Club Ivy program can now integrate their reward tracking directly into the app for use across 2,600 physical locations.
The takeaway
Retailers are increasingly leveraging voice and AI technology to streamline the customer journey in high-demand markets. Consumers should look for similar integration of virtual try-on tools as digital shopping platforms attempt to reduce return rates and increase engagement.
Further reading
For more trends in the industry, explore our latest coverage in Fashion.
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Do you trust AI-powered apps to provide better shopping recommendations than traditional search methods?
