Ushopal Launched Beauty Products on Singapore Airlines
The beauty distribution group has expanded its travel retail presence by partnering with Singapore Airlines.
Updated on Oct. 7, 2026 in Business Travel
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Ushopal has officially introduced Payot skincare products as amenities on Singapore Airlines flights. This move signals a broader strategy by the group to increase its global travel retail footprint.
Why it matters
Ushopal is actively diversifying its reach to reduce its reliance on the Chinese market. The company aims to generate 60-65% of its total business revenue from operations outside of China.
Ushopal reported a retail value of nearly €200 million across its brand portfolio in 2025. During the same period, Middle East travelers contributed $15.46 in sales per traveler.
The players
Ushopal
This beauty distribution group manages a portfolio of brands and is currently expanding into the global travel retail channel.
Singapore Airlines
This international carrier serves as the launch partner for Ushopal's new airline amenity beauty program.
Payot
This French skincare house was acquired by Ushopal in April 2025.
Argentum
Ushopal maintains a 91% ownership stake in this skincare brand.
Bonpoint
Ushopal holds the global license for this brand's skincare and fragrance lines as of December 2025.
The details
Founded in 2017, the distribution group is shifting its model from traditional wholesale to establishing branded airport storefronts. The company is currently pitching its beauty offerings to other carriers, including Ethiopian Airlines and various Middle East-based airlines.
Timeline
Ushopal was founded in 2017.
The company acquired the French skincare house Payot in April 2025.
Middle East sales reached $15.46 per traveler during 2025.
A global license for Bonpoint skincare and fragrance was secured in December 2025.
Travel Outlook
This move represents a strategic pivot toward premium airline retail, mirroring broader shifts in the sector where brands seek high-frequency access to luxury travelers. The expansion follows the trend of moving beyond traditional wholesale into highly visible, branded travel environments.
Travelers flying on Singapore Airlines can now expect to encounter Ushopal's beauty products within the onboard amenities provided. Future expansion plans indicate that passengers on additional international carriers may see similar branded beauty storefronts and amenity programs at airports.
The takeaway
Ushopal's entry into the airline amenity market underscores a pivot toward capturing captive luxury audiences as international travel demand persists. Diversifying sales channels outside of China is a core necessity for the brand group as it scales its global retail operations.
Further reading
For more on the evolution of international transit services, visit Business Travel.
Source note: This article includes information reported by TRBusiness - Travel retail news, duty free news and business data.
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