Sappi Algro Design Duo Won Gold in Rome
The perfume packaging earned top honors at the 2026 European Carton Excellence Award ceremony.
Updated on Oct. 7, 2026 in Consumer Goods
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On September 17, 2026, Sappi Algro Design Duo received Gold in the Art of Cartonboard category during an awards ceremony held in Rome. The winning entry was a perfume pack designed by the agency klartxt.
Why it matters
The award-winning pack was created to demonstrate the high technical versatility and creative potential of cartonboard in luxury packaging. It represents a milestone in material design, highlighting how specialized materials can elevate brand presentation.
The winning design utilized 360 g/m² Algro Design Duo material to facilitate high print definition. This category was introduced specifically to mark the 30th anniversary of the European Carton Excellence Award.
The players
Sappi
Sappi is a global manufacturer of dissolving wood pulp and paper-based packaging solutions.
klartxt
klartxt is an advertising agency that specializes in design and creative brand development.
GRÄFE Druckveredelung
GRÄFE Druckveredelung is a production firm focused on high-end print finishing and packaging manufacturing.
The details
Produced by GRÄFE Druckveredelung, the perfume pack features high whiteness and specialized surface properties that allow for precise blind embossing. The interior design extends the exterior aesthetic with a solid blue print.
Timeline
September 17, 2026: The award ceremony took place in Rome.
Market Landscape
This win marks the inaugural recipient of a new category created to commemorate the 30th anniversary of the European Carton Excellence Award. It signals a shift toward prioritizing high-end tactile material properties in the luxury consumer goods sector.
Consumers are likely to see more premium, tactile packaging options on store shelves as brands look to differentiate their products. These design advancements reflect an industry trend toward using high-performance materials to enhance the unboxing experience.
The takeaway
Designers and manufacturers continue to push the boundaries of how sustainable cartonboard can compete with traditional luxury materials. Brands can implement similar high-definition printing and embossing techniques to elevate product shelf appeal without sacrificing sustainability.
Further reading
Explore more trends in the Consumer Goods sector on our site.
Source note: This article includes information reported by PaperFIRST.
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